Google (NASDAQ: GOOG) is well on its way to owning Earth via the proceeds of delivering ads to internet users based on their individual interests. Now, apparently, the company has taken a look back to the world of print content and asked, why not there, too?

At least, that's what I glean from a patent application recently filed by the company for "Customization of content and advertisements in publications." The application suggests that the technology exists that would allow a magazine, Time Magazine for example, to tailor each copy of each issue for each individual reader.

For example, I'm interested in foreign affairs, books and movies, but not at all in celebrities. My copy of Time, then, would contain reports from around the world, book and movie reviews and advertisements consistent with my tastes. Another reader's copy might have comprehensive coverage of Anna Nicole Smith and ads for Curves.

Google would fit nicely into this stream with its proven technology to recognize readers' tastes and serve up the appropriate content. While some bloggers have speculated that Google is interested in starting a magazine, I highly doubt that. The money isn't in the paper, it's in the data. Following this model, Google could end up with both Time and Money---as clients.