Another day, more worries about Google (NASDAQ: GOOG)'s growing global power. The internet advertising juggernaut has so much influence over the spread of information (and the advertising dollars that come along with that) that it's hard to see just how powerful the company has become in just the last three years alone.

So here we are in 2008, and -- again -- government regulators are growing more concerned about the power Google has. In a capitalist society, where does the free market end and the power of government begin? That's a formula nobody can answer. When the U.S. government made its case against Microsoft (NASDAQ: MSFT) a decade ago, it included pieces of how the company trampled on its competitors using illegal tactics. I've never agreed with the Internet Explorer part of that litigation and never will -- since, after all, consumers are free to download any free web browser they please. Is the growing government concern over Google's growth in the same venue? It shouldn't be.

Is anyone forcing you to use Google every single day? Nope -- it's your choice. Google ascended to the top spot in internet search without distributing a single piece of software to its customers or using any kind of illegal tactics at all. It simply provided the best and most complete experience. Customers recognized that and have made Google the top choice in internet search (and advertising along with it).

Does that require regulation? How absurd. It's true that Google could provide privacy details (and much more) to each customer at regular intervals -- but if it screws up, users will leave Google. But, when a company that does so much right for its consumers grows large because of that fact, competitors turn to any tactic they can to try and stem the flood. Making a better product, in the free enterprise tradition, would seem a better tactic.