In fact, it's been said as much by Bob Cringely that Apple will be joining Google in bidding for some wireless airwaves come January. The two companies make a rather neat pair. After all, Google CEO Eric Schmidt does sit on the Apple board of directors.
While Apple is all about closed product ecosystems that work exceedingly well and are simple to use for all customers, Google operates in a completely open ecosystem that encourages direct customer interaction over a "walled garden" approach. In a sense, Apple and Google operate different business models. But, when it comes to taking their collective products direct to the customer, the two companies see eye-to-eye.










