When anti-traditional media company Google, Inc. (NASDAQ: GOOG) indicated it would go on television to promote its Chrome web browser, I was befuddled. Why on Earth would the king of new media (and associated revenue) want to go to an age-old format to promote one of its most important products? Chrome, which was just released during the second half of 2008 and thus has barely any market share, seemed oddly-placed when it was released anyway. Does the world really need another web browser?GoogleTvAds posts
FeedWhy did Google go on television to advertise?
When anti-traditional media company Google, Inc. (NASDAQ: GOOG) indicated it would go on television to promote its Chrome web browser, I was befuddled. Why on Earth would the king of new media (and associated revenue) want to go to an age-old format to promote one of its most important products? Chrome, which was just released during the second half of 2008 and thus has barely any market share, seemed oddly-placed when it was released anyway. Does the world really need another web browser?Continue reading Why did Google go on television to advertise?
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