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Some people refuse to shop online because they want to actually try on the shirt and see how it fits them, or they want to hold the camera, try out the zoom and feel its weight. Other people stay with the common brand-name store because they don't like to mail back returned items. Some people shop online because they hate malls; they hate the masses, the pain of shopping at one store after another and the waiting in line with everyone else for that one small purchase.
Regardless of the shopper, e-tailers are trying to win new business. In the new product showcase site at Newark, Delaware, 60-70 "companies and brands with limited or no previous store space will lease space for individual shops in an empty mall anchor location, according to developer Convergent Retail."
Internet consumers beware! Don't be fooled! This is really a mall!
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