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One of the most brand recognizable names in the world of video games has to be Grand Theft Auto. With its most recent release, Grand Theft Auto 4, the video game maker Take-Two Interactive (NASDAQ: TTWO) is already dealing with controversy after the city of Chicago "jacked" ads that the company purchased to advertise its newest game release.
Since the first installment of Grand Theft Auto, the game has been one of most discussed video games on the market, largely due to its high level of violence. Video game junkies love it, while parents cringe at the thought of their kids playing the game. The game definitely deals with some seriously taboo subjects; car-jacking, prostitution, cop shootings, drive by shootings, and drunk driving to name a few. But is this really enough to justify the city of Chicago pulling paid ads for the game?
Leading up the current release of Grand Theft Auto 4, Take-Two paid Chicago a reported $300,000 to place ads for the video game on the sides of buses and transit displays for a six week period starting on April 22. After the local Chicago news questioned the city's decision to run the ads, they were quickly pulled. The report questioned the taste of the ads, given the violence that has escalated recently in the city.
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