General Electric Company (GE) is promoting a new standard in LED lighting for consumer use. Although the new LED technology from GE may be expensive for now, the company could be, once more, changing how the world looks at light bulbs.

According to GE, this new LED technology produces a quality of light similar to that of the old incandescent light bulbs, but which is so efficient it has been awarded Energy Star designation. No other similar LED light bulb has yet accomplished that. Better yet, the new GE LED bulbs contain none of the harmful lead which makes today's compact florescent light bulbs rather undesirable.

If you still doubt that the next bubble will be green, check out the latest from California. Green and clean technology gigs surged 36% from 1995 to 2008, beating the state's overall 13% job-growth rate for the same period, according to Silicon Valley-based research firm Collaborative Economics. Since California's on the leading edge of this sector, many see it as a sign of things to come for the rest of the country.

As of January 2008, there were only 159,000 green jobs in California, less than 1% of the state's total, following year-over-year growth of 5%. But, during that same period, total jobs in the state dropped 1%, suggesting that jobs in sustainability just might be more sustainable. Though these may seem like small numbers, keep in mind that the green sector job market is twice the size of the state's biotech presence and two-thirds the size of the software industry.

FT columnist Martin Wolf argues, quite persuasively, that Copenhagen follow-through will be essential to end climate change. And by follow-through Wolf means incentives -- big subsidies -- for green technology and new technology.

First, Wolf effectively refutes any confidence climate change doubters may have: it's not enough to question the science, because the risks of you being wrong far outweigh the risks if climate change is not occurring. That's because, if the doubters are wrong, there is a climate catastrophe up ahead: a destructive and irreversible climate shift. Conversely, if fossil fuel-based climate change is not occurring, the consequence from cleaner technologies will be the universal use of green energy and renewable energy resources.

How do you know the green finance sector has arrived? Well, it got its first Ponzi scheme! Allegedly.

The SEC filed charges against four people and two companies in a Denver federal court on Monday. Mantria Corp. and its principals, Troy Wragg and Amanada Knorr, stand accused of running raising $122 million from more than 300 investors in what could be a dozen fraudulent offers of securities. Mantria engaged Speed of Wealth LLC, run by Wayde and Donna McKelvy, to dump the cash out of their retirement plans and tap their home equity to "invest" in Mantria, which they said was offering returns ranging from 17% to "hundreds of percent" every year.

We're tired of bubbles, right? Anyone 30 or older has lived through two big ones so far, with a brief period of prosperity separating the decimation of dot-com largesse and mortgage-fueled paper wealth. It could take until 2014 for the jobs lost to be replenished, and there's little reason for optimism.

So, with the economy in the tank, we can focus elsewhere -- maybe on saving the planet. If we can't put green in our wallets, maybe we can add some to our lifestyles. Or, you could do both. Green technology could be the next boom in the United States, even if we do lag some parts of the world, and investing in clean solutions is really nothing other than investing in the next big thing. Even if you don't give a damn about climate change (or don't think it exists at all), the green market could likely become your employer -- or trigger the economic growth that will create your next job.

Some signs are visible already.

Rajendra Pachauri, U.N. climate scientist, has good news and bad news. I'll give you the latter first: eat less meat. Doing so will help slow global warming. The good news, also related to climate change, is that Pachauri, chairman of the Intergovernmental Panel on Climate Change for the United Nations, investing in green technologies now is a smart move. So, by following Pachauri's advice, you cut down on your meat but reward yourself with a decent investment return.

If you take his advice as a whole (pretending you don't know you can do one part without the other), it's like getting paid to eat your veggies. Everyone who's been five years old at some point knows that being given green to eat green is ample motivation. The fun part, here, is that you're financing it by investing in green. It all matches!

Venture capital investment in clean technology grew 10% from the second quarter to the third this year. According to a report by the Cleantech Group and Deloitte, 134 companies received investments of $1.59 billion – up from $1.2 billion in the second quarter. The sector's upward trajectory continues, with last quarter marking the second in a row of double-digit growth. In the first quarter of 2009, venture capital investment in cleantech companies hit a low of $1 billion.

The strong third quarter has made the cleantech sector the largest in the venture capital business, according to the Cleantech Group, pulling ahead of biotech. Twenty-seven percent of venture capital funds invested in the second quarter of 2009 went to cleantech companies – up from 3% at the beginning of 2004.

GreenBytes, a unique data storage appliance company, has just received an $8 million Series A round of investment financing. Battery Ventures completed the deal, which provides fresh resources for the Rhode Island-based energy-efficient technology company.

Founded in 2007, GreenBytes offers network attached storage (NAS) and storage area network (SAN) solutions that reduce energy consumption, providing a cost savings opportunity while also addressing corporate social responsibility considerations.

New York Times (NYSE: NYT) Columnist Tom Friedman returns to the subject of China and the global economy, and it's a column investors would be wise to review.

In a nutshell, Friedman argues that those who assert that green technology doesn't have the right stuff to move the U.S. GDP needle are misguided. China is investing hundreds of billions of dollars in electric cars, solar power, energy efficiency, batteries, nuclear power, and wind power.

If you want to feel like what you do for a living makes a difference, you'll soon face an embarrassment of riches.

The alternative energy industry -- the green business -- is about to ramp up its hiring, with the next year likely to show an increase in demand, according to U.S. Labor Secretary Hilda Solis.

At times it may not seem like a new economic policy is growing out the ashes and mistakes of the old one -- the U.S.'s decade of descent. Partisan bickering in Washington can sometimes magnify the nation's many areas of contention.

But, in reality, policy is coalescing and here is one trend that's likely to be a feature of the new economy: economic expansion through investment and increased exports, and not through consumption.

A great deal of the new technology that U.S. car companies are showing at the big auto show in Detroit is based on the U.S. car industry's plans to "go green." Some of those programs are based on electric cars. Others are based on ethanol hybrids.

According to Reuters, "the stars of the show were a slew of new or improved fuel-efficient and eco-friendly 'green' cars like the Toyota Prius and Chevrolet Volt."

Some analysts think The Big Three are too late to the table with "green" cars and that Japan has too big a lead. That may not be the problem at all.

Often cars powered with alternative fuels are more expensive than gas-driven cars. All that modern technology costs something. Consumers are looking at gas in the $1.70 range and oil prices moving toward $30 a barrel. Car buyers are often short-sighted. Why buy a hybrid when a gas car is inexpensive to operate? Oil prices may not go back up for two or three years. Maybe.

"Green" may not sell because the price of filling up an "old style" car has become remarkably cheap again.

Douglas A. McIntyre is an editor at 247wallst.com.

With gasoline prices going through the roof lately, the main question on every motorists' mind has been how to save some money at the pumps. The obvious answers are to either drive less, or buy a car that uses less gas, preferably a gas-electric hybrid. Hybrids, unfortunately, are pretty expensive, but Honda (NYSE: HMC) has announced plans for releasing an affordable gas-electric hybrid next year.

Honda plans on this new hybrid to be a brand new car model for the company, and the model will only come in the hybrid version. In addition, it will also be coming out with new hybrid versions of its already popular Civic and CR-Z.

The company's President, Takeo Fukui, stated that there has been a lot of attention placed on hybrids recently, and that now was the time to "go to the next step." He did not make any predictions on just how much the new hybrid-only model would cost, other than it would be affordable. There was also no mention of the name for the new model, but some descriptions were given, including that it would be a 5-door sedan with new weight reduction technology to help improve the vehicle's efficiency.

Josh Wolfe is best known for his industry-leading expertise in nanotechnology and likewise his focus is often on small, emerging growth companies.

But ironically, one of his core 'buys' is a company that ranks among the biggest of the big: General Electric (NYSE: GE). In his Forbes/Wolfe Emerging Tech Report, he looks at GE and its leading role in "green" technology.

"General Electric disappointed investors when its quarterly earnings recently fell for the first time in 5 years. Profits fell 5.8% to $4.3 billion and revenues rose 8% to $42.2 billion, short of the expected $44 billion.

"Moreover, GE reduced its 2008 annual earnings forecast, citing seizure of credit markets for struggling operations in its consumer and commercial finance divisions.

"'Green' has become transparent at GE. The missing ingredient to BP's green appeal, it seems, was some element of independent accountability. In 2005, when General Electric CEO Jeffery Immelt launched GE's own brand of green initiative, ecomagination, he hired New York consultant firm GreenOrder to keep score.

Bill Joy was a co-founder and scientist at Sun Microsystems, Inc. (NASDAQ: JAVA) until he left for private capital in 2005, joining Kleiner, Perkins, Caufield & Byers. Although out of the tech spotlight these days, many still follow what he has to say based on his credited involvement with inventing several widely-used internet technologies. As a venture capitalist, many want to know what Joy sees as viable investments from 2007 moving forward.

He gave a glimpse of what he's not looking at this week when he delivered an outlook at the Lux Research conference on nanotechnology. According to Joy, green technology is hot, internet is not. Wha? Internet investing is out of style with one of its founders? How can that be? Let me put it mildly: the valuations of some companies operating almost solely in the 'net these days makes for a "wacky" investment strategy, according to Joy.

Although Joy speaks the virtues of several semiconductor firms, he stated that internet investments are "wacky right now" and that the better opportunity in the near term will be in green technology investments. You know, ones that allow electric autos to become affordable and available, as well as alternative energy sources like photovoltaic products that convert sunlight directly into energy.

He shuns biodiesel and ethanol in favor of all-electric personal transportation and notes that investment in these areas is exploding. His firm has already invested in solar thermal and photovoltaic technology, but the sheer fact that Joy slaps all internet investments is a surprise. Perhaps he's one of the many who think Google, Inc. (NASDAQ: GOOG)'s current $620+ share price is a bit overblown. Does Google even have a moat? Perhaps, perhaps not. Bill Joy doesn't care, and he's not investing there. Are you?