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Ray Kroc did not start McDonald's (NYSE: MCD). But he was the one that had the vision and energy to turn it into a global powerhouse.
Back in 1977, Kroc wrote a book about his story, called Grinding It Out: The Making of McDonald's
What I like about Kroc's book is that he has some simple advice for building a successful business. And, it's always a good idea to look at the fundamentals. So, here are some of the takeaways:
Continue reading Entrepreneur's Journal: Fundamental business lessons from McDonald's Ray Kroc
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