One billion people will be watching the Super Bowl, but 5.7 billion others couldn't care less. In the United States, we love football -- the rest of the world, loves futbol (soccer).

Grupo Televisa SA (NYSE: TV) produces television channels that reach subscribers in 60 countries throughout Latin America, the United States (via Univision), Canada, Europe and Asia Pacific.

This company won't be blinded by the Super Bowl hype.

Last year, TV yanked NFL games, including the Super Bowl, off the air in Mexico for the whole season after a 35-year run because they felt they were overpaying for the broadcast rights. The NFL felt the Latin heat and entered into new deal terms for the season that began in September 2008.

TV has shown steady revenue and earnings growth during the past several years and is expected to keep growing through 2010. With its advantageous market position and growth characteristics, it is trading at a P/E of about 12.

Ay, caramba!

Nick Atkeson and Andrew Houghton are contributors to OptionsZone.com.

It's Super Bowl time.

This day of the year has almost reached holiday status where families and friends gather in front of big-screen TV to spend six hours watching a typically boring football game and stuffing themselves with nachos, wings and beer.

With all of the hoopla surrounding the event, this is a good time for investors to go for some Super Bowl profits.

Why? Looks like it's not just a pseudo-holiday -- it's a tradition: