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Not long ago, media empires sued file sharers. Now, they strike partnerships.
The latest is from Time Warner's Warner Bros. The deal calls for distribution of Warner Bros.' rich content library of TV shows and movies on Guba.com.
OK, in this deal, "sharing" means selling the movie downloads. Interestingly enough, like other video sites, Guba.com shared copyrighted content for free. Well, it is changing its ways.
Actually, Warner Bros. has been quite visionary. The company recently struck a similar deal with another file sharer, BitTorrent.
Warner Bros. also realizes that – if it wants to find its customers – it must move to the Web. Why not go to places where huge numbers of users gather? Yes, it's not brain surgery. But, in the entertainment business, often the first inclination is to sue, not partner.
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