Rocky Mountain Chocolate Factory's (NASDAQ: RMCF) first fiscal quarter release had an undeniable theme running throughout. No, it wasn't a happy promo about its delicious confections. Instead, it was the very familiar issue of the recession. I guess the company's premium chocolates aren't wholly economically defensive in nature after all.

According to the results, sales declined by over 5%. Same-store franchised revenues dropped well over 6%. Earnings per diluted share were cut by 25% to 12 cents. Things are rough for Rocky Mountain.

Want to stock up on Hershey's tasty treats? Get in while the getting is good.

Stating that its "current business model is not sustainable," Hershey Co. (NYSE: HSY) is closing its online store -- HerseysGifts.com -- as of July 31. After that, consumers with a sweet tooth for products such as chocolate-covered Macadamia nuts or a five-bound Hershey bar will have to visit local stores. Products can be customized for special occasions and run from $10 to $150.

TheStreet.com's Jim Cramer suggests watching certain staples for hints that the flight to riskier plays is losing steam.

Will the endless "beta" trade out of slow-moving, "safe" drugs and foods and into companies like Freeport-McMoRan (NYSE: FCX) (Cramer's Take) and Caterpillar (NYSE: CAT) (Cramer's Take) ever end?

I think it won't end here, that's for certain, unless your staples stock goes to a 5% yield and the economy's macro data show a further breakdown. If we get some retail sales that are awful and some employment numbers that show a further trashing, then we are going to see a momentary blip up in stocks like Pepsi (NYSE: PEP) (Cramer's Take) and Clorox (NYSE: CLX) (Cramer's Take), but perhaps no more than that.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• American Express Co. (NYSE: AXP) Q1 profit blew away estimates, sending shares soaring.
• Apple Inc. (NASDAQ: AAPL) topped analysts expectations and offered conservative guidance.
• Boeing Co. (NYSE: BA) reported better-than-expected results but warned that if faced challenges.
• Coach Inc. (NYSE: COH) topped Q3 profit estimates and announced the start of quarterly dividends.
• Continental Airlines Inc. (NYSE: CAL) widened is net loss in Q1 but still beat low Wall Street estimates.

Hershey (NYSE: HSY) did a good job in its first quarter of the year. The big confectioner said it earned $0.38 per share on an adjusted basis. According to this news article, that beat the analysts by three solid pennies.

Not only did the bottom line fare well, but the top line didn't do so badly, either. It increased well over 6%. Okay, that's not a rocketing growth rate, certainly, but all things considered, I think it was a decent performance. Hershey benefited from pricing strategies and the Easter holiday. If you ask me, I think the recent rally in the markets helped to bolster consumer confidence. That may have helped Hershey sell a lot of its candy. Management seemed pretty pleased with volume trends and the response to its marketing initiatives, judging by comments made in the release.

TheStreet.com's Jim Cramer is seeing signs of a coming boom, but he's still being cautious here.

If you had to define the early cycle, if you had to outline what stocks should be soaring coming out of a recession into a boom and which ones should be faltering, you would have to say the action in this market in the last month is the quintessential behavioral pattern.

What are the components of the early cycle? First, it's the homebuilders. As is typical coming out of a recession, the stocks precede the bottom of housing. That's exactly what's happening with the lowest permits and highest affordability and best mortgage rates and massive inventory. Everywhere, except on Wall Street reporting, the bottom is bursting out. When you read the lead story in the Sunday Philadelphia Inquirer, and it is all about the thousands of prospective homebuyers heading south to pick up condos and homes for half of what they were worth two years ago -- or even less -- and you know that virtually no one has broken ground in the Sunshine State in a year, you can bet that the bottom's actually behind us. This housing market has wiped out all but the most stable private builders and even the public ones are merging as we know from Pulte (NYSE: PHM) (Cramer's Take) and Centex (NYSE: CTX) (Cramer's Take). So, in the next cycle, you can see some profitability developing year over year even though the new homes don't have much margin because the foreclosed homes next door are going for a song. And don't believe this won't change the dynamic of future foreclosures. In most areas, rent is higher than the interest on mortgages, so you will find that second or third job needed to stay in your home. The incentive structure's radically different than a year ago.

Quietly, chocolate companies have been snapping up little makers of organic and fair trade chocolate; Cadbury, PLC (NYSE: CBY) started the trend by buying Green and Black's in 2005, and then Hershey (NYSE: HSY) jumped on the bandwagon, buying Dagoba Organic Chocolate in 2006.

Since then, fairly traded and organic chocolate bars have become more and more popular among consumers; while exact numbers are hard to find, organic chocolate sales have more than quadrupled since 2000 and were $94 million in 2007. Fair trade chocolate sales have been nearly doubling on a year-over-year basis since 2000.

TheStreet.com's Jim Cramer says if you don't want to wait for a pullback, look abroad for the next leg or find values at home.

What do you do when everyone knows we have come up too far, too fast; no one knows who is actually buying; and we are going into earnings season?

What do you do when the animal spirits are taking up the market and yet other than a handful companies -- Research In Motion (NASDAQ: RIMM) (Cramer's Take), Xilinx (NASDAQ: XLNX) (Cramer's Take), Corning (NYSE: GLW) (Cramer's Take), Best Buy (NYSE: BBY) (Cramer's Take) and Taiwan Semi (NYSE: TSM) (Cramer's Take) -- almost all companies that have spoken during the "off-season" earnings reports have been dismal?

Another day, another item about excessive compensation. While American International Group (NYSE: AIG) pays out a ton of money to its own employees, the Hershey (NYSE: HSY) board has seen fit to bestow a rich compensation package to CEO David J. West.

Oh well, what can you do, I suppose. I always hate reading these reports. They always get under my skin. If you're a shareholder of Hershey, you're not doing that great right now. The stock will probably do well over the long term, but in the meantime, your shares are down over the last several years.

J.M. Smucker (NYSE: SJM) reported earnings for Q3 on Wednesday. The company, which makes defensive-type products such as peanut butter, jelly, and biscuits, reported a net sales increase of 6%, once you strip away the effect of acquisitions -- most notably the Folgers purchase -- and the effect of foreign exchange. On an adjusted basis, J.M. Smucker increased its bottom line by 11% to $0.88 per share. This source says that management beat estimates by two pennies, although other sources, such as this one, says the beat was by a single penny.

We don't expect to find investment advice from opinion columns, but New York Times columnist Frank Rich unleashed a quartet to those willing to read between the lines in his recent piece "Herbert Hoover Lives."

Here's the money quote (no pun intended) from the theater critic turned political pundit: "What are Americans still buying? Big Macs, Campbell's soup, Hershey's chocolate and Spam -- the four food groups of the apocalypse."

Kraft (NYSE: KFT), whose supermarket colleagues include Kellogg (NYSE: K) and General Mills (NYSE: GIS), will be reporting Q4 results tomorrow. Analysts expect the foodstuffs company to report $0.44 per share. Unfortunately, Kraft did $0.44 per share in the year-ago period. So the market doesn't think Kraft will grow the bottom line.

Perhaps that will work in Kraft's favor. With expectations so low, management has the opportunity to surprise to the upside. The company has a decent record in beating Wall Street expectations. Kraft certainly has brands that people like. However, things are becoming more difficult for the consumer. Layoffs are everywhere, and job security has taken a sabbatical. Kraft needs to convince people to pay extra for a package of Kraft-branded cheese or a box of Nabisco Ritz crackers when there are less-expensive generic substitutes available.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amazon.com Inc. (NASDAQ: AMZN) shares surged after earnings easily topped Q4 expectations.
• AT&T Inc. (NYSE: T) reported that its Q4 earnings fell while its revenue rose marginally.
• Boeing Co. (NYSE: BA) posted a big loss and lower revenue due to strikes and design changes.
• Caterpillar Inc. (NYSE: CAT) reported that Q4 profit fell despite higher revenue and lowered its guidance.
• Danaher Corp. (NYSE: DHR) lower Q4 profit topped analysts' estimates, sending shares higher.
• Eastman Kodak Co. (NYSE: EK) reported a Q4 net loss and announced additional job cuts.

I am amazed by my fellow mothers' equanimity. Here are the headlines, and they are coming steadily, dropping bit by bit over the days:

• Mercury found in a third of products with high-fructose corn syrup
• Peanut butter recall expands to Lärabar and CLIF Kid Organic ZBaR products
• Care for some mercury with your oatmeal?
• Whole Foods Market recalls "Whole Foods Carob Energee Nuggets"

What I expect is this: mothers will rise up en masse, toting signs and babies, marching on Washington, D.C. and Battle Creek, demanding that manufacturers start putting better ingredients in our food, and while they're at it, have the FDA take more accountability. And stop spending our tax dollars to subsidize the industry that's creating a health crisis in our country by pushing cheap sweeteners into everything!

Hershey (NYSE: HSY) reported earnings for the fourth quarter, and investors seemed to think they were rich and delicious. As I was writing this, shares were up 5%. Why were they up so high?

Well, earnings beat estimates. Hershey managed to deliver an adjusted $0.59 per share. Wall Street wanted $0.54, so there you go. Also, that was four pennies better than the previous year's performance. While that was good, it should be noted that Hershey had an overall problematic year, as it saw earnings per share decline a little under 10% to $1.88 per share. Currency changes are hampering sales growth, so Hershey will need to keep marketing activities as strong and efficient as possible. Margins are also being addressed, as management is hunkering down to wring out every conceivable saving in the supply chain.