I love ice cream as much as the next guy. OK, way more than the next guy. I've eaten far more than my fair share of Haagen-Dazs and Ben & Jerry's lux frozen treats. But though I've watched with fascination as Ben & Jerry's exalted hippie icons and the odd politician with its flavors, I've never thought of an ice cream as an icon of political opinion.

No more will I hold such a narrow world view! This weekend, Haagen-Dazs announced a new flavor, Vanilla Honey Bee. The flavor isn't meant for its delicious honey taste, as it is to bring more visibility to the plight of the honey bees (overworked, it seems, from too much travel and forced labor in the almond groves, though cell phone towers have also been suspected). Haagen-Dazs is donating $250,000 to two universities to study Colony Collapse Disorder, and a spokesperson says that 40% of the company's flavors depend (in one way or another) on bees: "We use 100% all natural ingredients like strawberries, raspberries and almonds which we get from California. The bee problem could badly hurt supply from the Pacific Northwest."

On the other side of the ice cream aisle, Ben (Cohen) and Jerry (Greenfield), founders and corporate namesakes of Ben & Jerry's, have gone public with their endorsement of Barack Obama for president. They will tour Vermont in Obamamobiles, giving away scoops of "Cherries for Change" ice cream. While fans on Obama's web site seem excited, there's no news as to what sort of flavor "Cherries for Change" is (or is it just Cherry Garcia with a new label?), whether "Baracky Road" or "Yes we Pecan" will follow, or if corporate overlord Unilever (NYSE: UL) is distributing the flavor to grocery store freezer sections near you.

Posts for all the current Battle of the Brands match-ups have gone live this past week, and some early favorites have already emerged. But there are some pretty close races as well, so let's take a peek at those.

As of this writing, the one match-up that's simply too close to call is McDonald's vs. Burger King, or as the post on that match-up puts it, the Hamburglar vs. the Creepy King. So if you're tired of voting for or against Sanjaya, why not stop in here for something a little different.

Both the Starbucks vs. Dunkin' Donuts and Kraft vs. Hellmann's match-ups have received quite a few votes, nearly 400 each, from what I suppose must be the coffee and sandwich crowd. Starbucks (NASDAQ: SBUX) and Kraft (NYSE: KFT) have slight leads, with less than 60% of their respective votes.

The Haagen-Dazs vs. Ben & Jerry's match-up has received more than 500 votes so far (how decadent of you), and defenders of each brand have spoken up in the comments. Other match-ups attracting discussion in comments include Southwest vs. JetBlue and Whole Foods vs. Trader Joe's. So check them out and let your opinion be heard. Southwest Airlines (NYSE: LUV) has a slight lead in its match-up, but all three of these remain close.

Another close one is Home Depot vs. Lowe's, with the latter showing a slight lead as of this writing, but that match-up was one of the mostly recent posted, so things could change shortly as you do-it-yourselfers come out of the woodwork to cast your votes. Abercrombie also has a small lead in its match-up with the Gap. Is Abercrombie & Fitch (NYSE: ANF) really hipper?

While all these are close races right now, the polls are still open, and vote tallies are rising fast. Anything could happen. Be sure and let us know which brands you prefer by voting in our reader polls, and we'd love to hear why you're loyal to your favorites in the comments of any of our Battle of the Brands posts.

A Battle of the Brands bonus: BloggingStocks blogger Tom Barlow has shared a few thoughts on other possible Battle of the Brands match-ups. What two brands would you like to see go head to head?

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and watch out for more Battle of the Brands posts.

If you like ice cream, you're probably already in one camp or the other. Few people claim to love Ben & Jerry's peacenik-y, tied-up-and-twisted flavors equally as well as the upper-crust uber-richness of Haagen-Dazs' highly-crafted premium varieties.

Oddly, though both have such strong brand identity and have created corporate cultures that seem pure and fiercely independent, both are tiny units of much larger (and unsexy) food companies. Ben & Jerry's was acquired by Unilever plc (ADR) (NYSE: UL) in 2000, while Haagen-Dazs was acquired by Pillsbury in 1983, now a unit of the quite pedantic General Mills, Inc. (NYSE: GIS).

How is it that two ice cream companies that share so many similarities -- the same size and shape package, the same commitment to quality of ingredients, the same fierce attention to (and careful culling of) flavor rosters, the same expectations (that you'll eat a good portion of the pint in one sitting, probably alone), the same prices -- be so different? To an outsider who understood nothing of the singular pleasure of dipping a spoon into a fresh-from-the-freezer pint of a favorite flavor, well, you'd think the brands were interchangeable; that a given consumer would choose one over the other based only on the weekly specials at one's neighborhood grocery store. Au contraire, or as they say in Vermont, no way man.