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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Zac Efron is a doll -- literally]]></title><link>http://www.bloggingstocks.com/2007/07/23/zac-efron-is-a-doll-literally/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/07/23/zac-efron-is-a-doll-literally/</guid><comments>http://www.bloggingstocks.com/2007/07/23/zac-efron-is-a-doll-literally/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/dis/" rel="tag">Walt Disney (DIS)</a>, <a href="http://www.bloggingstocks.com/category/film/" rel="tag">Film</a></p><p>Zac Efron has been turned into a plastic doll. Not only Zac Efron, but all the leads from the new film <span style="font-style: italic;">Hairspray</span>. At this point, two questions probably come to mind: <img width="200" vspace="4" hspace="4" height="309" border="1" align="right" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/07/zac-efron-450ds0720.jpg" alt="" /> <br /><br />1. Who is Zac Efron?<br />2. Why does he matter? <br /><br />If you can already answer either of these questions, you are either one of the <a href="http://www.npr.org/templates/story/story.php?storyId=10229597">100 million people</a> who have seen the <a href="http://finance.aol.com/quotes/the-walt-disney-company/dis/nys">Disney</a> (NYSE: <a href="http://finance.aol.com/quotes/the-walt-disney-company/dis/nys">DIS</a>) film <span style="font-style: italic;">High School Musical</span> or something <span style="font-style: italic;">HSM-</span>related, or you are one of the millions of people who have heard of the film-turned-Broadway-musical-turned-back-to-film <span style="font-style: italic;">Hairspray</span>, which opened in theaters Friday. What is interesting about Zac Efron is that while his only acknowledgment in the <span style="font-style: italic;">Hairspray </span>trailer is within a list of names trailing the major celebrities, Efron should be a featured star. <br /><br />If you have never heard of <span style="font-style: italic;">High School Musical</span>, let me get you up to speed. The Disney Channel original movie, featuring Zac Efron and <a href="http://www.bloggingstocks.com/2007/09/07/disneys-dis-vanessa-hudgens-nude-whatd-you-expect/">Vanessa Hudgens</a> (a budding superstar with a gold debut album, <a href="http://www.forbes.com/digitalentertainment/2007/02/23/celebrities-hollywood-earnings-tech-ent_cz_lg_0226youngstars_slide.html">figured to have earned $2 million last year</a>), has sold over 7 million DVDs. The <em>High School Musical</em> soundtrack was <em>the </em>No. 1 CD last year, selling more than 3.7 million copies. The film was exported to 100 nations, launched an arena tour and "<em>High School Musical</em>: The Ice Tour," and will by followed by the sequel, <span style="font-style: italic;">High School Musical 2</span>, due out this August. This is all, of course, in addition to your licensed merchandise. Yeah, I guess you could call it a franchise. <br /> </p>
<center> <iframe width="320" scrolling="no" height="330" frameborder="1" align="middle" border="1" src="http://aolsvc.news.aol.com/business/object.adp?frame=article&amp;type=photogalleries&amp;id=15577&amp;data=&amp;title=" allowtransparency="allowtransparency"></iframe></center> <br /> In essence, <span style="font-style: italic;">High School Musical</span> has become a worldwide brand phenomenon, propelling Zac Efron to the forefront of popularity for a good segment of the population. <span style="font-style: italic;">Hairspray</span>, on the other hand, is really Efron's ticket to breaking out from under Disney and reaching a different, older demographic. It is also rumored that Zac Efron will star in the remake of the musical movie <span style="font-style: italic;">Footloose</span>. Apparently Efron is the go-to guy when it comes to musicals. So, whether or not you've seen or heard Efron, there's a pretty good chance you will sometime in the near future. <br /><br /> It seems like Play Along, a division of <a href="http://finance.aol.com/quotes/jakks-pacific-inc/jakk/nas">Jakks Pacific</a> (NASDAQ: <a href="http://finance.aol.com/quotes/jakks-pacific-inc/jakk/nas">JAKK</a>) and the makers of the 12" inch tall <span style="font-style: italic;">Hairspray </span>dolls, are onto a good thing turning Efron into a collectible. Especially since his role in the film, about which co-star Nikki Blonsky raves, "He just jumps off the screen and right into every girl's heart," undoubtedly contributed to the film's weekend gross of <a href="http://movies.aol.com/news/box-office-results">$27.8 million</a>. While loyal Disney kids may or may not see <span style="font-style: italic;">Hairspray</span>, it's likely that their next visit to Toys 'R' Us will result in a quest for the plastic Efron, and now you newly exposed adults will be able to relate to their kids for $14.99 (or a singing version for $20-25).
<p> </p>
<p>Maybe Zac Efron is more doll-worthy than we may think.<br /><br /><font size="2" lang="en" face="Arial" family="SANSSERIF" style="font-size: 10pt; font-style: italic;">Tracy Lapa is an AOL Money &amp; Finance intern who recently graduated from the University of Wisconsin-Madison with a B.A. in Communications.</font></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/07/23/zac-efron-is-a-doll-literally/">Zac Efron is a doll -- literally</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Mon, 23 Jul 2007 16:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2007/07/23/zac-efron-is-a-doll-literally/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/945655/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/07/23/zac-efron-is-a-doll-literally/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Disney Channel</category><category>DisneyChannel</category><category>Hairspray</category><category>Hairspray dolls</category><category>Hairspray movie</category><category>HairsprayDolls</category><category>HairsprayMovie</category><category>High School Musical</category><category>HighSchoolMusical</category><category>Link Larkin</category><category>Link Larkin doll</category><category>LinkLarkin</category><category>LinkLarkinDoll</category><category>quest for the plastic Efron</category><category>QuestForThePlasticEfron</category><category>Who is Zac Efron</category><category>WhoIsZacEfron</category><category>Zac Efron</category><category>Zac Efron doll</category><category>ZacEfron</category><category>ZacEfronDoll</category><dc:creator><![CDATA[Tracy Lapa]]></dc:creator><pubDate>Mon, 23 Jul 2007 16:30:00 EST</pubDate></item><item><title><![CDATA[Will <i>Hairspray</i> be a box-office tease?]]></title><link>http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/</guid><comments>http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/internet/" rel="tag">Internet</a>, <a href="http://www.bloggingstocks.com/category/twx/" rel="tag">Time Warner (TWX)</a>, <a href="http://www.bloggingstocks.com/category/film/" rel="tag">Film</a></p><img width="200" vspace="4" hspace="4" height="311" border="0" align="right" alt="" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/07/hairspray.jpg" />The wigs have been put away, the red carpet's been <a href="http://www.latimes.com/entertainment/news/features/la-et-spinoffshairspray-11jul11,1,539516.story?coll=la-headlines-entnews" target="_blank">walked</a>, and the cast and crew behind <em>Hairspray</em> -- the latest movie musical to hit the big screen -- is anxiously awaiting the movie's July 20 U.S. premiere. <br /><br />Distributed by New Line Cinema -- a division of <a href="http://finance.aol.com/quotes/time-warner-inc/twx/nys">Time Warner</a> (NYSE: <a href="http://finance.aol.com/quotes/time-warner-inc/twx/nys">TWX</a>) -- <em>Hairspray </em>returns to the early 1960s to follow the tale of "pleasantly plump" Tracy Turnblad as she aims for a role on a television dance program while attempting to battle social ills. The movie, based on the 2002 Broadway musical, which was based on the 1988 (non-musical) John Waters movie, has a cavalcade of stars, including Michelle Pfeiffer, Christopher Walken, Queen Latifah, Allison Janney, and Amanda Bynes. Newcomer Nikki Blonsky won the central role of Tracy. <br /><br />One member of the <em>Hairspray </em>contingent that could really benefit from the film's success is John Travolta, who takes on the traditionally cross-dressed role of Tracy's mother, Edna. Since <em>Battlefield Earth,</em> the Scientology-inspired 2000 film widely panned as the <a href="http://cache-origin.eonline.com/news/article/index.jsp?uuid=51e04b9f-62f2-475c-a813-3ef6f414da49" target="_blank">worst move ever made</a>, the star of <em>Grease </em>and <em>Pulp Fiction </em>has suffered some missteps, including <em>A Love Song for Bobby Long, Domestic Disturbance, </em>and <em>Be Cool</em>. Not until this Spring's <em>Wild Hogs </em>did Travolta appear to have any hope of ditching the box-office poison title.<p><a href="http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/" rel="bookmark">Continue reading <em>Will <i>Hairspray</i> be a box-office tease?</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/">Will <i>Hairspray</i> be a box-office tease?</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Thu, 12 Jul 2007 15:25:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.latimes.com/entertainment/news/features/la-et-spinoffshairspray-11jul11,1,539516.story?coll=la-headlines-entnews>Read</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/939220/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/07/12/will-hairspray-be-a-box-office-tease/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>box office</category><category>BoxOffice</category><category>hairspray</category><category>john travolta</category><category>john waters</category><category>JohnTravolta</category><category>JohnWaters</category><category>movie business</category><category>MovieBusiness</category><category>new line cinema</category><category>NewLineCinema</category><category>tv</category><category>TWX</category><dc:creator><![CDATA[Beth Gaston Moon]]></dc:creator><pubDate>Thu, 12 Jul 2007 15:25:00 EST</pubDate></item><item><title><![CDATA[Starbucks setting a new trend by promoting movies for a cut of the action?]]></title><link>http://www.bloggingstocks.com/2007/06/29/starbucks-setting-a-new-trend-by-promoting-movies-for-a-cut-of-t/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/06/29/starbucks-setting-a-new-trend-by-promoting-movies-for-a-cut-of-t/</guid><comments>http://www.bloggingstocks.com/2007/06/29/starbucks-setting-a-new-trend-by-promoting-movies-for-a-cut-of-t/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/deals/" rel="tag">Deals</a>, <a href="http://www.bloggingstocks.com/category/competitive-strategy/" rel="tag">Competitive Strategy</a>, <a href="http://www.bloggingstocks.com/category/pfe/" rel="tag">Pfizer (PFE)</a>, <a href="http://www.bloggingstocks.com/category/sbux/" rel="tag">Starbucks (SBUX)</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/yum/" rel="tag">Yum Brands (YUM)</a>, <a href="http://www.bloggingstocks.com/category/dj/" rel="tag">Dow Jones and Co (DJ)</a>, <a href="http://www.bloggingstocks.com/category/hlt/" rel="tag">Hilton Hotels (HLT)</a></p><p><img vspace="4" hspace="4" border="0" align="right" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/06/sbuxmovies.jpg" alt="" />Yesterday we learned that <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas?tabs=quotesandnews">Starbucks</a> (NASDAQ: <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas?tabs=quotesandnews">SBUX</a>) is taking another shot at the <a href="http://www.bloggingstocks.com/2007/06/28/starbucks-going-greener-sort-of/">movie promotion business</a> by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela and the Bee," had indifferent results.</p>
<p>While most of the big releases for 2007 already have commercial tie-ins, I thought about other companies that might make money by offering some targeted marketing. Perhaps</p>
<ul>
    <li><a href="http://www.youtube.com/watch?v=su0U37w2tws"><em>Ratatouille</em></a> -- KFC (<a href="http://finance.aol.com/quotes/yum-brands-inc/yum/nys?tabs=quotesandnews">Yum Brands</a>, NYSE: <a href="http://finance.aol.com/quotes/yum-brands-inc/yum/nys?tabs=quotesandnews">YUM</a>)</li>
    <li><em>The 40-year old Virgin</em> -- <a href="http://finance.aol.com/quotes/weight-watchers-international-inc/wtw/nys?tabs=quotesandnews">Weight Watchers Intl</a> (NYSE: <a href="http://finance.aol.com/quotes/weight-watchers-international-inc/wtw/nys?tabs=quotesandnews">WTW</a>) </li>
    <li><em>Sicko</em> -- <a href="http://en.wikipedia.org/wiki/Scientology">The Church of Scientology</a></li>
    <li><em>Live Free or Die Hard</em> -- Viagra (<a href="http://finance.aol.com/quotes/pfizer-inc/pfe/nys?tabs=quotesandnews">Pfizer</a>, NYSE: <a href="http://finance.aol.com/quotes/pfizer-inc/pfe/nys?tabs=quotesandnews">PFE</a>)</li>
    <li><em>Evan Almighty</em> -- <a href="http://www.chriscraft.com/">Chris Craft</a></li>
    <li><em>Transformers</em>: The Mitt Romney Campaign</li>
    <li><em>The Simpsons Movie</em>: <a href="http://tutoring.sylvanlearning.com/about-us/franchise.cfm?CFID=3366681&amp;CFTOKEN=62989585">Sylvan Learning</a> </li>
    <li><em>Hairspray</em>: Lane Bryant (<a href="http://finance.aol.com/quotes/charming-shoppes-inc/chrs/nas?tabs=quotesandnews">Charming Shoppes, Inc.,</a> NASDAQ: <a href="http://finance.aol.com/quotes/charming-shoppes-inc/chrs/nas?tabs=quotesandnews">CHRS</a>)</li>
    <li><em>Hostel: Part II</em> -- <a href="http://finance.aol.com/quotes/hilton-hotels-corporation/hlt/nys?tabs=quotesandnews">Hilton Hotels</a> (NYSE: <a href="http://finance.aol.com/quotes/hilton-hotels-corporation/hlt/nys?tabs=quotesandnews">HLT</a>)</li>
    <li><em>1408</em> -- Hostelling International</li>
</ul>
<p>And, as a special subscriber gift offer promotion, <br /></p>
<ul>
    <li>The Wall Street Journal (<a href="http://finance.aol.com/quotes/dow-jones-and-company-inc/dj/nys?tabs=quotesandnews">Dow Jones</a>, NYSE: <a href="http://finance.aol.com/quotes/dow-jones-and-company-inc/dj/nys?tabs=quotesandnews">DJ</a>) -- <em>Citizen Kane</em></li>
</ul><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/06/29/starbucks-setting-a-new-trend-by-promoting-movies-for-a-cut-of-t/">Starbucks setting a new trend by promoting movies for a cut of the action?</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Fri, 29 Jun 2007 14:01:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.themoneytimes.com/news/20070628/starbucks_to_promote_eco_themed_film-id-105521.html>Read</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/06/29/starbucks-setting-a-new-trend-by-promoting-movies-for-a-cut-of-t/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/929464/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/06/29/starbucks-setting-a-new-trend-by-promoting-movies-for-a-cut-of-t/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>1408</category><category>40-year-old virgin</category><category>40-year-oldVirgin</category><category>charming shoppes</category><category>CharmingShoppes</category><category>chris craft</category><category>ChrisCraft</category><category>chrs</category><category>Citizen Cane</category><category>CitizenCane</category><category>dj</category><category>dow jones</category><category>DowJones</category><category>evan almighty</category><category>EvanAlmighty</category><category>hairspray</category><category>hlt</category><category>hostel: part II</category><category>Hostel:PartIi</category><category>hostelling international</category><category>HostellingInternational</category><category>live free or die hard</category><category>LiveFreeOrDieHard</category><category>pfe</category><category>pfizer</category><category>ratatouille</category><category>scientology</category><category>sylvan learning</category><category>SylvanLearning</category><category>the simpsons movie</category><category>TheSimpsonsMovie</category><category>transformers</category><category>Wall Street Journal</category><category>WallStreetJournal</category><category>weight watchers intl</category><category>WeightWatchersIntl</category><category>wtw</category><category>Yum</category><category>yum brands</category><category>YumBrands</category><dc:creator><![CDATA[Tom Barlow]]></dc:creator><pubDate>Fri, 29 Jun 2007 14:01:00 EST</pubDate></item></channel></rss>
