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Microsoft Corp.'s (NASDAQ: MSFT) launch of the Halo 3 game took in a reported $170 million the very first day, as Doug reported this morning. Over at 24/7 Wall St., the reference to a "Halo 4" game coming in the future is peeked at.

With Microsoft having made the single-largest take in entertainment history in any medium (games, music, movies, etc.), it is hard to think what the software maker is noodling about right now. After all, we are talking about a game release that broke every record in the entertainment industry for a division that lost nearly $2 billion last year.

Is the hype enough to keep Microsoft in the gaming business? Shareholders have been extremely patient with the company while it racked up loss after loss from the games division, as the company was pretty assured profit would eventually come. Microsoft even purchased Bungie Studios (makers of the Halo games) to cash in on sales from the Xbox platform's most popular gaming franchise.

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Microsoft's (MSFT) Halo 3 breaks records, but still won't save gaming division originally appeared on BloggingStocks on Thu, 27 Sep 2007 13:15:00 EST. Please see our terms for use of feeds.

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