Continue reading CKE Restaurants beats expectations despite a 13% earnings drop

CKE Restaurants beats expectations despite a 13% earnings drop originally appeared on BloggingStocks on Thu, 25 Jun 2009 12:30:00 EST. Please see our terms for use of feeds.

CKE Restaurants (NYSE: CKR), owner of the Carl's Jr. and Hardee's brands, reported earnings for the third quarter on Wednesday. The top line fell a little over 4%, coming in at $336.6 million. On a diluted basis, the bottom line cooked up $0.10 per share. That was a penny less than what was earned last year, but the company did manage to meet Wall Street's expectations.

Moving away from total sales and net income, let's look at the all-important same-store sales results. For the third quarter, comps for both CKE brands on a blended basis rose 0.9% according to the earnings release. An earlier press release focusing on same-store sales in November, had comps increasing by 0.3% on a blended basis. Year-to-date, blended comps moved 1.9% higher. When you compare these changes to their respective year-ago periods, you'll see that CKE isn't really doing gangbuster business.

I find neither the earnings numbers nor the sales figures particularly compelling. Management seems to think that the dreadful economic crisis we're facing is mostly responsible. Hey, it certainly isn't helping, and I sympathize with CKE's challenges during the credit crisis. Yet, I'd have to respectfully suggest that management get out there and get some hardcore marketing efforts going. When sales are down, you need to up the ante when it comes to branding and convincing patrons to come through your door. These comps are pretty weak and unattractive. They can be pushed higher with some innovative, creative campaigns.

Continue reading CKE Restaurants' Q3 and comps not as juicy as the burgers

CKE Restaurants' Q3 and comps not as juicy as the burgers originally appeared on BloggingStocks on Thu, 11 Dec 2008 11:11:00 EST. Please see our terms for use of feeds.

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

In 2005, CKE Restaurants Inc. (NYSE: CKR) outraged both social conservatives and lovers of music at the same time when its Carl's Jr. chain hired Paris Hilton to shill its new Spicy Burger. It set a new standard of tastelessness that will be difficult to equal.

Conservatives -- most Americans actually -- find the fact that Paris Hilton is famous at all to be a offensive. Her main claim to fame comes from her appearance in a now-infamous sex tape. The appeal of her one-time hit show The Simple Life eluded me, but hey, I was not the target demographic. I am a 40-year-old married guy so I can't speak to her numerous other enterprises, such as the perfume Heiress. Her single "Stars Are Blind" was not as awful as I thought it would be, but maybe I have gone tone deaf listening to too many Elmo songs. Parents of toddlers will understand.

Continue reading Ads Gone Bad: Was Paris Hilton too spicy for Carl's Jr.?

Ads Gone Bad: Was Paris Hilton too spicy for Carl's Jr.? originally appeared on BloggingStocks on Mon, 08 Sep 2008 08:00:00 EST. Please see our terms for use of feeds.

CKE Restaurants gets called on the carpet to slash costs originally appeared on BloggingStocks on Thu, 19 Jun 2008 14:35:00 EST. Please see our terms for use of feeds.

This post is part of a series on some of the most memorable companies that have disappeared.

It's hard to believe these days, but at one time Burger Chef was the number two fast-food burger chain in the United States, second only to McDonald's (NYSE: MCD). Its easy to forget as well that Burger Chef pioneered many of the things that its rivals became known for, including flame-broiled burgers, value combo meals, and a works bar that allowed customers to dress burgers their way.

Burger Chef had cartoon mascots, including the Burger Chef (voiced by Paul Winchell) and his sidekick Jeff, Count Fangburger, Burgerilla, Cackleburger and others. In the early 1970s, the company also offered a "Funmeal" with specially printed packaging and accompanying toys or puzzles. Burger Chef sued McDonald's after it introduced the Happy Meal in 1978, but ultimately lost.

Burger Chef offered a fish sandwich and fried apple or cherry pies. Some locations offered tale-side service, and others had windows that allowed customers to watch sandwiches being made. Burger Chef was also an early adopter of the media tie-in, with the Batman television series and the original Star Wars movie in the 1970s.

Continue reading Companies that vanished: Burger Chef could have been the big one

Companies that vanished: Burger Chef could have been the big one originally appeared on BloggingStocks on Tue, 10 Jun 2008 17:36:00 EST. Please see our terms for use of feeds.

Encouraged by sales of its Angus beef burgers in southern California, McDonald's Corp. (NYSE: MCD) is planning to expand its test marketing of the premium burgers to New England.

McDonald's comes late to the Angus burger trend. Rivals Burger King Holdings, Inc. (NYSE: BKC), Hardees and Carl's Jr. -- the latter two part of CKE Restaurants, Inc. (NYSE: CKR) -- have been selling the premium burgers for years. In fact, Hardees has just announced a new addition to its menu, a patty melt style Thickburger, also made with Angus beef.

The new burgers are part of McDonald's ongoing efforts at revitalization. Those efforts have included the introduction of new beverage choices, such as iced coffee, which is also expected to spread throughout the U.S. soon. Another part of that effort is a new advertising campaign, emphasizing career opportunities at McDonald's -- no doubt to try to change its image as a source of low-paying, dead-end jobs.

The revitalization appears to be working. Back in April, McDonald's reported a strong quarter, especially internationally. The share price has risen since then, and reached a 52-week high this morning.

McDonald's sees success with Angus beef and iced coffee originally appeared on BloggingStocks on Tue, 15 May 2007 15:05:00 EST. Please see our terms for use of feeds.

CKE Restaurants Inc. (NYSE:CKR) had little choice but to say goodbye to the original Hardee's franchise in Rocky Mount, North Carolina.

The location, which was opened in 1961, was shut more than a decade ago. Birds flew out of the interior roof when it was demolished, according to the Rocky Mount Telegram. It's going to be remade into a park. The whole area around the restaurant is part of an urban renewal project, according to Peter Varney, an assistant city manager.

"It's an area that's coming back to life," Varney told me in an interview.

There was some talk about converting the restaurant into a museum of some sort, but that never got anywhere. Interestingly, Hardee's is cutting its ties with the past less than one month after Wendy's International Inc. (NYSE:WEN) shut its original location too.

Change in this case is a good thing.

Businesses both large and small can't afford to be sentimental. Demolishing the first Hardee's franchise is both in the best interest of CKE and the city of Rocky Mount.

Don't shed a tear for the original Hardees franchise originally appeared on BloggingStocks on Mon, 12 Mar 2007 18:05:00 EST. Please see our terms for use of feeds.