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Ivanka Trump -- the Prada-wearing daughter of real estate mogul turned motivational speaker Donald Trump -- is moving downmarket. ConAgra Foods (NYSE: CAG) announced yesterday that it its Healthy Choice brand is "partnering with Ivanka Trump , successful New York businesswoman, to change the way people think about eating lunch at work."

Yesterday afternoon, thousands of office workers gathered outside midtown Manhattan's Grace building to meet Ivanka Trump and test out Healthy Choice's new Fresh Mixers line of prepared meals. According to the company, fresh mixers are currently available in Sweet & Sour Chicken, Sesame Teriyaki Chicken, Ziti & Meat Sauce, Rotini & Zesty Marinara Sauce, Southwestern Style Chicken and Szechwan Beef with Asian Style Noodles.

Unfortunately at $3.49 per piece, they're probably out of the league of many of the financial district's top executives, newly impoverished by the collapse of the financial markets.

"I'm excited to be partnering with Healthy Choice on the launch of Healthy Choice Fresh Mixers because I know how difficult it can be to try to find a healthy lunch during a hectic day," said Ivanka Trump . "Healthy Choice Fresh Mixers are convenient, fresh-tasting and easy to store in my desk drawer so I never have to skip lunch."

Why do I seriously doubt that Ms. Trump will actually eat these things at anything other than promotional events? (If you feel like reading Ivanka's blog about lunch, click here.)

ConAgra (CAG) hires Ivanka Trump to pretend to like microwaveable meals originally appeared on BloggingStocks on Wed, 22 Oct 2008 15:40:00 EST. Please see our terms for use of feeds.

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