Arnold may not be back, but that doesn't mean a franchise can't move forward on its own.

According to The Hollywood Reporter, Sony (NYSE: SNE) and Time Warner (NYSE: TWX) stand to see some nice revenue generation for their studio segments in 2009 via a new sequel in the Terminator franchise, to be called Terminator Salvation: The Future Begins. Sony will take international distribution chores, while Time Warner will handle the domestic side of things.

As a fan of the Terminator series, I can tell you that it will be great to see another entry. And it will also be exciting to see if the brand can be carried by someone else other than Arnold Schwarzenegger. In fact, Christian Bale is set to play John Connor, the future rebel who battles Skynet and its evil cyborg army.

Yesterday afternoon, the world was shocked to learn of the untimely passing of Heath Ledger. Remembered for roles as varied as Patrick Verona in the teen-comedy 10 Things I Hate About You and Ennis Del Mar in Brokeback Mountain (for which Ledger earned a Lead-Actor Oscar nomination), the 28-year old was a talented and beloved thespian who possibly struggled with staggering demons.

His final bow will be taken in the iconic role of Batman villain The Joker, in The Dark Knight. The movie, a production of Time Warner (NYSE: TWX)'s Warner Brothers, still carries a release date of June 18.

A Best Buy (NYSE: BBY) location in San Diego reportedly responded to this bulletin by seizing the marketing opportunities. A black-and-white sign, propped in front of a display of Ledger films such as Brokeback and Lords of Dogtown, asks shoppers to "Remember a great actor through his great performances." While it is a nice sentiment to honor Ledger at the prime of his career, VH1's Best Week Ever asks (and I have to agree with them) -- is this sort of tribute "too soon?"

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

Time Warner Inc.'s (NYSE: TWX) Warner Bros. Entertainment division revealed the look of actor Heath Ledger as the Joker in The Dark Knight, the upcoming sequel to 2005's Batman Begins, last week on one of three new websites designed to promote the film: www.ibelieveinharveydenttoo.com. The image has since been removed from the site and a disclaimer reads "Page not found" but if you highlight the page you can read several hundred "ha ha's," with displaced letters throughout the text reading "see you in December."

The sequel planned for release in the United States in July 2008, follows the $372 million blockbuster Batman Begins, which showed a young Bruce Wayne struggling to deal with his parents murder and vowing to clean-up Gotham City as Batman. In The Dark Knight, Batman will purportedly continue his fight to clean-up Gotham while the Joker, his comic book arch-nemesis, comes into the picture and causes more chaos. If this image and its grotesque indications are any sign, the new film is going to follow the first nicely and add more to the realistic tones set down by director Christopher Nolan and writer David S. Goyer. Fans and summer blockbuster viewers will have to wait another fourteen months to see though.

Time Warner, which closed at $21.56 yesterday, will have a hard road in those months to sell this new Joker to kids and families like it has sold products for every Batman film since 1989, which featured Jack Nicholson as the Joker. While this new incarnation is showing no sign of being connected to Nicholson's portrayal, it seems hard to determine how or if Time Warner will even attempt to market the character. Certainly a Heath Ledger Joker action figure will be produced, but who will purchase it? Kids (the parents for the kids), or the fans and collectors that jump on the dark nature of the acting, character, and ultimately film.