A trio of trend-setting footwear companies have recently caught the attention of small cap growth investors and advisors. Jim Oberweis, editor of The Oberweis Report thinks risk-oriented investors can slide into profits with Heelys Inc. (NASDAQ: HLYS), the maker of the trendy sneakers that have wheels built into their soles.

He explains, "Heelys is a designer, marketer and distributor of innovative, action sports-inspired products targeted to the youth market. The company's primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates a stealth, removable wheel in the heel. The footwear allows the user to seamlessly transition from walking to running or skating by shifting weight to the heel."

In the nine month period ended September 30, 2006, sales increased 300% to $117.1 million. He notes that HEELYS reported net income during that same period of $17.6 million versus $2.9 million in the same period of 2005.

The company completed its initial public offering in December at $21 per share, and Oberweis -- also a money manager -- points out that clients of Oberweis Asset Management participated in the offering and own 479,000 shares.