Helen of Troy (NASDAQ: HELE) sells personal care and household consumer products. The personal care goods include such items as hair dryers, curling irons, hair setters, women's shavers and skin care products. The firm offers its own lines (e.g: Helen of Troy, Hot Tools and Hot Spa), as well as licensed merchandise (e.g: Vidal Sassoon, Revlon and Dr. Scholl's). On the household side, offerings include kitchen tools, household cleaning items, gardening tools and rechargeable lighting devices. Products are sold through beauty supply distributors and such mass merchandisers as Wal-Mart Stores (NYSE: WMT) and Target (NYSE: TGT). Procter & Gamble (NYSE: PG) is a major competitor.

The company pleased investors last week, when it reported fiscal Q1 EPS of 42 cents and revenues of $145 million. Analysts had been looking for 30 cents and $142.8 million. The sales figure was a company first quarter record.

MOST NOTEWORTHY: Melco PBL Entertainment, Helen of Troy, LHC Group and Oriental Financial were today's noteworthy initiations:

• Jefferies initiated shares of Melco PBL Entertainment (NASDAQ: MPEL) with a Buy rating and $21 target, as they believe the possibility of A-Max, a VIP junket consolidator, moving up to 10 junkets to the Crown Casino could lead to short-term gains and notes that MPEL is the only Macau pure play in the U.S. stock market.
  
• Jefferies also started shares of Helen of Troy (NASDAQ: HELE) with a Hold rating and $21 target, as they sees risks to near-term EPS from soft consumer demand and gross margin pressures.
  
• Credit Suisse expects LHC Group's (NASDAQ: LHCG) rural-focused strategy and joint venture partnerships to drive organic growth and started shares off with an Outperform rating and $26 target.
  
• Oriental Financial Group (NYSE: OFG) was initiated at B. Riley with a Neutral rating and $12.50 target. The firm does not expect significant multiple expansion from current levels given the slow Puerto Rican economy.

OTHER INITIATIONS:

• JP Morgan initiated Eagle Rock Energy (NASDAQ: EROC), Kinder Morgan Energy Partners (NYSE: KMP), MarkWest Energy Partners (NYSE: MWE) and Plains All American Pipeline (NYSE: PAA) with Neutral ratings.
  
• Bernstein initiated Sprint Nextel Corporation (NYSE: S), AT&T (NYSE: T) and Verizon Communications (NYSE: VZ) with Market Perform ratings and targets of $21, $47 and $44, respectively.