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Disney will continue 'High School Musical' franchise -- smart move?


According to The Hollywood Reporter, media conglomerate Disney (NYSE: DIS) intends to keep the song going at the High School Musical workshop. The fourth film in the series will return to the small screen, debuting on the Disney Channel sometime next year. You'll recall that the last film, High School Musical 3: Senior Year, was a big-screen effort. It was released to theaters back in October and went on to gross a little over $90 million at the domestic box office.

Continue reading Disney will continue 'High School Musical' franchise -- smart move?

'High School Musical 3' avoids Jigsaw's Halloween trap

Well, I have to admit, I thought Disney's (NYSE: DIS) High School Musical 3: Senior Year was going to drop quite a bit in rank this past weekend at domestic theaters even as early estimates from Boxofficemojo had indicated, putting Lions Gate Entertainment's (NYSE: LGF) Saw V in first place with $3.1 million for that day, while Senior Year dropped all the way down at spot number five with about $1.7 million. I was somewhat blown away by the expected decline. It was going to be Jigsaw's day, of course, but even so I didn't think Halloween would have that much of an effect on Disney's musical juggernaut.

But then, once the weekend estimates were actually in, the story changed. Senior Year was back on top! I guess moviegoers took a break from singing in the aisles to pay Jigsaw some respect on the dark holiday (maybe Lions Gate should put out a Saw musical in the future).

After that, it was back to the stories that populate the corridors of East High. Senior Year took in around $15 million, while the Saw sequel came in third with a haul of $10.1 million. Kevin Smith's Zack and Miri Make a Porno, distributed by the Weinstein Co. and featuring comedy superstar Seth Rogen, was second with $10.7 million. General Electric's (NYSE: GE) Universal captured the fourth slot with Changeling, earning $9.4 million. The Haunting of Molly Hartley, from Freestyle Releasing, was fifth, grossing $6 million.

Continue reading 'High School Musical 3' avoids Jigsaw's Halloween trap

'High School Musical 3' a cut above 'Saw V'

We all expected Disney's (NYSE: DIS) High School Musical 3: Senior Year to be the number-one picture at domestic theaters over the weekend, but I have to admit, I thought it might do a little better than the $42 million it's grossed so far (according to estimates at Boxofficemojo). That's still a very decent figure for a movie that began its life on the small screen. And one has to wonder if Disney now believes that a fourth Musical movie might actually be ready to compete in the summer box-office season. If the budget were low enough to justify the risk, I might be for it.

We also had a good idea of what would come in second. Lions Gate Entertainment's (NYSE: LGF) Halloween tradition, a Saw sequel, took up that respectable position. Saw V grossed approximately $30 million. Lions Gate was quick to issue a press release over the weekend pointing out the film's success as well as the financial impact of the Saw franchise as a whole. The numbers are compelling (worldwide theatrical and home-video revenues of the entire series have passed $1 billion) for the low-budget properties.

But, as I noted in an earlier post, the opening-weekend grosses for the Saw flicks have plateaued. Even though we are told by Lions Gate that the Saw franchise has taken in over $1 billion in revenues, exactly what is the profit margin on those revenues? And what is the assumed growth rate of the franchise over time versus the assumed growth rate of the budgets/marketing expenditures? If you look at the following chart, you'll note that cumulative domestic grosses for Saw II through Saw IV have been in decline. Total worldwide grosses for Saw IV declined compared to Saw III.

Continue reading 'High School Musical 3' a cut above 'Saw V'

Zac Efron vs. Jigsaw: Who will win the bloody box-office battle?

Unless you are completely out of touch with pop culture, you probably know that Disney's (NYSE: DIS) High School Musical 3: Senior Year is coming to theaters today. However, there's another film that's coming out as well, one that's darker, and quite a bit bloodier to boot: Lions Gate Entertainment's (NYSE: LGF) Saw V.

This is actually going to be one of the most exciting weekends ever for box-office observers. Exactly how high will Musical gross over the weekend? That's the big question. I've read guesses that center around the $30 million mark. I've seen one pundit predict $40 million. Well, let's consider the following. Saw IV was released last year around this time. It grossed about $31 million in its debut weekend according to data at Boxofficemojo.com. Saw II and Saw III grossed a similar amount in their respective opening weekends. Given the fact that the Musical franchise has captured a lot of zeitgeist equity the last couple years, and given that it isn't limited by an R-rating, I'd have to assume that we're looking at between $40 million and $50 million for the opening weekend. I say it will be toward the upper end of that range.

Now, where does this leave Saw V? Actually, this weekend is even more interesting than it appears at first glance. Lions Gate's stock has been declining along with the market, but it certainly also has critics in terms of the quality of its earnings and cash-flow growth, as well as the fact that it spooks some people because it has direct exposure to the very risky movie business. The studio, without a doubt, needs Saw V to hit it out of the park. It desperately needs to be number one. For one thing, the opening grosses for the franchise have, as I sort of alluded to earlier, plateaued. To me, that means that Lions Gate is increasing its risk with every new sequel. For another thing, investors who are losing money on Lions Gate want to know that management is capable of determining the life cycle of a franchise; they want to have faith that the powers that be recognize when sequels should stop, or when they should bypass theatrical exhibition and see release on other media. If Saw V doesn't live up to its gore-rich reputation, then Wall Street might lose faith in Lions Gate. From my perspective, I have to wonder if people aren't getting sick of the movies. I love the concept, and the character of Jigsaw, as portrayed by Tobin Bell, is a brilliant psychotic icon of industrious ingenuity, rampant contradiction, and cruel philosophical wit. That being said, here's the bottom line: the first movie was undeniably great, the rest were...eh, letdowns. The novelty, for me at least, was contained within the frames of the first flick only.

Continue reading Zac Efron vs. Jigsaw: Who will win the bloody box-office battle?

Fall album releases raise new questions for the music industry

The Associated Press reported on five upcoming albums this fall in an article posted yesterday, raising new questions about the music industry and the success these albums may enjoy. The big news are the number of comeback albums being released in the next few months, notably from Metallica and Australian band AC/DC. Both albums come after lapses of five years or more from the artists, a time period that has seen major upheaval and change in the industry, and the AP cites reports that both return the bands to their roots.

Nevertheless if Metallica and AC/DC are returning with new material, the music industry is simple not a safe place for anyone involved with it: artists, managers, investors, and vital customers. In fact, both Warner Music Group Corp. (NYSE: WMG) and Sony Corporation (NYSE: SNE), which owns Sony Music Entertainment Inc., have seen declining prices throughout the summer. None of this is any different from the declines the industry has been seeing in recent years, but digital sales and excitement over new albums in the summer might have pointed in the opposite direction.

The AP's projections for other top albums this fall include material from rapper T.I., still reeling from a weapons charge and punishment, and High School Musical 3 from Disney (NYSE: DIS). It is just too hard to suggest if these projections are reliable in an industry currently in flux and continuously declining. However, they are sure to be successful, in particular the next installment of High School Musical, but they will probably all be paled by an unexpected success. If the summer excitement could continue from the festivals and tours into the fall, then these albums could do well, but whether that will improve the industry or improve investors is just too risky to speculate.

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Last updated: November 14, 2009: 09:35 PM

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