Paris Hilton, who rose to fame as an heiress, is less than 3% the heiress she could have been. Her grandfather, Hilton Hotels patriarch Barron Hilton is leaving 97% of his $2.3 billion personal fortune to charity, leaving approximately $69 (what an appropriate number!) million available for everyone else, including Paris.

According to the Los Angeles Times, "The contribution to the Conrad N. Hilton Foundation, to come from the sale of Hilton Hotels Corp. and the pending sale of Harrah's Entertainment Inc. after the money is placed in a trust, is the largest in the foundation's history and will bring its value to about $4.5 billion."

But don't feel too bad for Paris. Even if she won't really be much of an heiress, she has already built her own empire based on her grandfather's wealth -- well, that and going to jail and such.

But still, it's refreshing to see Barron Hilton giving his money to people who deserve it. It's hard to imagine anyone less deserving than Paris Hilton, and maybe this will encourage her to stop acting like such a spoiled brat.

In the battle of the fast food restaurants, it's hardly ever about taste or service or quality: it's all about perception (and as my former car salesman boss says, perception is reality). So when I saw the news this week about how CKE Restaurants (NYSE: CKR) restaurants, Hardee's and Carl's Jr., have agreed to start purchasing a very small percentage of their pork and eggs from cage-free animals, I was wowed at the headlines. "Cage-free eggs!" an email from a colleague read.



Why is this the funnest news all month? Because of the very famous pin-up girls involved in the dispute. Paris Hilton is, after all, famous for her extremely sexy Carl's Jr. ads (I'd venture to say they are the pinnacle of her sordid career). Alicia Silverstone has made headlines with her racy PETA ads that were pulled off the air thanks to their nearly-naked nature. So in the cage match between Paris Hilton and Alicia Silverstone, I could have called it: smart Alicia whooped Paris' lingerie-clad booty with a (slightly happier) hen.

Las Vegas Sands (NYSE: LVS) volatility Elevated into Macao Resort Hotel opening. LVS opened the Venetian Macao Resort Hotel today. Sheldon Adelson, chairman & chief executive officer, said "it is no overstatement to say that the opening of Venetian Macao represents a massive paradigm shift for Macao and the future of tourism development in Asia." Goldman Sachs (NYSE: GS) says "the scale is enormous and the detail impressive." LVS over all option implied volatility of 44 is above its 26-week average of 39 according to Track Data, suggesting larger price fluctuations.

Ameristar Casinos (NASDAQ: ASCA) implied volatility Elevated at 43. ASCA, a Las Vegas based gaming and Entertainment Company, is recently down $0.55 to $28.39. ASCA has a market cap of $1.6 billion with long term debt of $878 million. ACSA over all option implied volatility of 43 is above its 26-week average of 37 according to Track Data, suggesting larger price risks.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

MOST NOTEWORTHY: Today's noteworthy downgrades involved Hilton Hotels Corp (HLT), TransAlta Corp (TAC), Cascade Corp (CAE), Activison (ATVI) and Atheros Communications (ATHR):

• Stifel downgraded Hilton Hotels (NYSE: HLT) to Hold from Buy at Stifel based on the recent acquisition.

• TD Newcrest cut TransAlta (NYSE: TAC) to Sell from Hold and doesn't consider an LBO of the company likely.

• Rodman cut Cascade (NYSE: CAE) to Market Underperform from Market Perform based on valuation.

• Activision (NASDAQ: ATVI) was downgraded to Neutral from Outperform at JP Morgan based on valuation and the competitive environment.

• AG Edwards believes Atheros Communications (NASDAQ: ATHR) has a less favorable risk/reward and cut shares to Hold from Buy...

OTHER DOWNGRADES:

• Needham downgraded Kyphon (NASDAQ: KYPH) to Buy from Strong Buy.

• UBS downgraded Taiwan Semiconductor (NYSE: TSM) to Neutral from Buy.

• Deutsche Bank cut Chicago Mercantile Exchange Holdings (NYSE: CME) to Hold from Buy.

• Roche Holding Ltd (OTC: RHHBY) was downgraded to Hold from Buy at Citigroup.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

According to Hennessee Group, the hedge fund industry had a good June. The average hedge fund posted a 0.88% return. This compares to the S&P's -1.8% performance for the same period.

So far for this year, the average hedge fund has returned 8.7%. How about the S&P? It has clocked about 6%.

While interest rates have been an issue, the fact is that the buyout boom has been extremely helpful for equities. And as seen with the IPO filing of KKR and mega deals like the buyout of Hilton Hotels Corp. (NYSE: HLT), there still appears to be momentum with M&A and private equity.

It's also encouraging that hedge funds have been able to deal with the subprime meltdown. Interestingly enough, it looks like some hedge funds aggressively shorted subprime vehicles. Paulson & Co., for example, posted a 40% return in June because of its bearish bets (there's an excellent story on this in Bloomberg.com).

With credit agencies like S&P and Moody's reducing their ratings of subprime mortgage backed securities, there may be more shorting opportunities for hedge funds. There is also likely to be more pain for firms like Bear Stearns (NYSE: BSC), which have been on the wrong side of the subprime market.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

A pair of lawsuits seeking class-action status accuse Hilton Hotels (NYSE: HLT) management of breaching their fiduciary responsibility to shareholders when they agreed to sell the company to The Blackstone Group (NYSE: BX) for $20.1 billion. The investors claim the size of the offer was inadequate, and the $560 million break-up fee Hilton will have to pay Blackstone if it backs our of the deal is excessive. The amount is so large they contend, that it effectively guarantees that the private equity firm will go home with the prize.

There are a couple of interesting things about this. First, the break-up fee does seem excessive. The idea of a break-up fee, ideally, is to compensate the prospective buyer for its time/use of resources if a deal fails to go through. The $560 million figure would give Blackstone a huge windfall if the deal fails to go through. While the lawsuit is unlikely to go anywhere, I would ask Hilton why such a large break-up fee was necessary.

Second, this shareholder angst may be one of the factors that will lead to the decline of the buyout boom. In recent months it seems, shareholders have grown increasingly feisty in taking on buyout offers they deem too low. This wave of shareholder activism, which often leads to higher buyout prices, can cut into the private equity firms' margin for error.

But this is probably a good thing: If a private equity firm can take a company private and make a ton of money, it might make more sense for the company to stay public and provide that value to shareholders.

MOST NOTEWORTHY: Ruth's Chris Steak House (RUTH), Hilton Hotels (HLT) and Champps Entertainment (CMPP) were today's noteworthy downgrades:

• Goldman cut shares of Ruth's Chris Steak House (NASDAQ: RUTH) to Sell from Neutral following the company's preliminary Q2 sales, as they expect relative underperformance over the near-term. Goldman believes macro headwinds could weigh on Ruth's client base and keep traffic negative for the rest of the year.

• Hilton Hotels (NYSE: HLT) was downgraded by a number of firms after the Blackstone Group (BX) takeout offer: Jefferies and Citigroup cut shares to Hold from Buy, Calyon downgraded shares to Neutral from Buy, Raymond James downgraded shares to Market Perform from Strong Buy, Suquehanna cut shares to Neutral from Positive and Bear Stearns downgraded Hilton Hotels to Peer Perform from Outperform.

• B. Riley downgraded shares of Champps Entertainment (NASDAQ: CMPP) to Neutral from Buy to reflect the buyout offer from F&H Acquisition Corp...

OTHER DOWNGRADES:

• B. Riley downgraded shares of ACR Group (AMEX: BRR) to reflect the company's merger agreement with Watsco Inc (WSO).

• Jefferies cut Dobson Communications Corp (NASDAQ: DCEL) to Hold from Buy.

• Piper Jaffrey downgraded Selective Insurance (NASDAQ: SIGI) to Market Perform from Outperform.

• Kaufman downgraded Parametric Technology (NASDAQ: PMTC) to Hold from Buy.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: General Motors (GM), Aluminum Corp of China (ACH), Greenbrier Cos (GBX) and Monsanto (MON) were today's noteworthy downgrades:

• Bear Stearns cut General Motors (NYSE: GM) to Peer Perform from Outperform based on valuation and growing fundamental headwinds.

• HSBC downgraded Aluminum Corp of China (NYSE: ACH) to Underweight from Neutral as they believe prices of lightweight metal have peaked.

• Greenbrier Cos (NYSE: GBX) was cut at Bear Stearns to Peer Perform from Outperform on valuation.

• Matrix USA downgraded Monsanto (NYSE: MON) to Buy from Strong Buy on valuation...

OTHER DOWNGRADES:

• Sandler cut Western Alliance Bancorporation (NYSE: WAL) to Hold from Buy.

• UBS cut Arris Group (NASDAQ: ARRS) to Neutral from Buy.

• AG Edwards downgraded Hilton Hotels (NYSE: HLT) to Sell from Buy. Gabelli cut Hilton Hotels to Hold from Buy.
  

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Hilton (NYSE: HLT) volatility and volume elevated prior to Blackstone paying $26 billion. HLT announced Blackstone Group (NYSE: BX) will acquire all the outstanding common stock of HLT for $47.50 per share. HLT closed at $36.05. I reported near the close of trading on 7/3/07 "option volume & volatility Elevated as HLT rallies 6%." HLT total volume of 32,490 contracts and HLT July option implied volatility of 39 was aggressive, above its 26-week average of 31 according to Track Data, suggesting larger risk.

Daily Option Update is provided by Stock Options Specialist Paul Foster of theflyonthewall.com.

Is private equity really dead?

Well, it looks like the death has been widely exaggerated. Not only has KKR filed to go public, but the newly public Blackstone Group LP (NYSE: BX) has agreed to buy Hilton Hotels Corp. (NYSE: HLT) for a cool $26 billion.

It was back in 1919 that Conrad Hilton purchased his first hotel in Cisco, Texas. He certainly had lots of drive and ambition.

Now, the company has 2,800 hotels and 480,000 rooms across 76 countries.

But, the company thinks it's better keeping things private (at least for now). And, hey, why not take billions from the hungry Blackstone?

The deal comes at $47.50 or a 40% premium from yesterday's closing stock price.

When the markets open on Thursday, it will be interesting to see how Blackstone's stock reacts to the news.

Actually, the deal is a good fit for Blackstone. After all, the firm has been ravenous for hotel/resort properties. In fact, it owns more than 100,000 hotel rooms and has brands like La Quinta and LXR Luxury Resorts and Hotels.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

According to Advertising Age, the wake for broadcast television networks will be delayed a bit. Last week the big four finished pre-sale of advertising for the next season, and their estimated haul of $9.2 billion is up about 5% over the 2006-7 season.

Leading the pack was CBS Corp (NYSE: CBS) at $2.45 billion, followed closely by ABC (Walt Disney, NYSE: DIS). NBC (General Electric's NBC (NYSE: GE) lagging badly in ratings all season, brought home only $1.8 billion, finishing behind Fox (News Corp, NYSE: NWS) at $1.9 billion.

I'd guess it was these results that caused NBC to break the piggy bank open yesterday to win the Paris Hilton stakes. According to the New York Times, ABC's bid of $100,000 for the fleshpot's first post-jail interview was trounced by NBC. According to the Times, Barbara Walters said NBC offered in excess of $750,000 for the interview, to be conducted by the Today Show's Meredith Vieira.

If Ms. Hilton is not, as she claims, as dumb as she appears, she might realize $750 grand will cover the cost of one hell of a good chauffeur. And a few pair of BVDs.

One reason you may see large American hospitality sector companies such as Hilton Hotels Corp. (NYSE:HLT) and Las Vegas Sands Corp. (NYSE:LVS) looking overseas for investment opportunities might be reflected in the latest U.S. Dept. of Commerce statistics showing a continued decline in foreign visitors to the U.S.

Geoff Freeman, the head of Discover America Partnership, was quoted by the Gaming Industry News as saying the U.S. has lost almost 60 million visitors since 9/11, with a significant 17% decline in overseas visitors. Their survey concludes a negative impression of the U.S. is the primary reason for this decline in visitorship.

The top 10 countries of origin of our visitors:

1. Canada
2. Mexico
3. U.K.
4. Japan
5. Germany
6. France
7. South Korea
8. Australia
9. Italy
10. Brazil

The U.S. continues to struggle to find a balance between securing its borders and welcoming visitors (and their spending). The industry is pinning its hopes on new legislation to streamline the vetting process for foreign visitors.

MAJOR PAPERS:

• According to the Wall Street Journal, citing sources close to the situation, Las Vegas casino company Station Casinos Inc (NYSE: STN) has entered into a definitive agreement with Fertitta Colony Partners to be acquired by the company for about $5.5B and taken private.
• The Wall Street Journal's "Heard on the Street" column reported that many investors are getting cautious on REITs, saying "If Sam Zell is selling, I should too." The article advises to be cautious, and not to flood the REIT market, but not to be too worried by these signs.

OTHER PAPERS:

• In more Sam Zell related news, the Chicago real estate billionaire who just sold his office development company for $39B wants to buy the Tribune Company (NYSE: TRB), according to the New York Times.
• Also according to the New York Times, Citigroup Inc (NYSE: C) is expected to name Gary Crittenden as its new CFO, replacing Sallie Krawcheck.
• According to Bloomberg, Dow Chemical Co. (NYSE: DOW) is expected to receive an LBO offer of up to $54B, or $60 per share, from a private equity consortium.
• According to the Sunday U.K. Times, EQT is close to acquiring Hilton Hotels Corporation (NYSE: HLT) Scandic Hotels for around $1B.
• The Associated Press, citing an Iranian State-run radio, is reporting that President Mahmoud Ahmadinejad said Iran will move forward with its nuclear program despite international demands to halt the uranium enrichment.

Note to advertisers: be really careful who you pick to pitch your products.

Sure, you want a big name. You want convincing. You want sexy. But do you really want someone who doesn't even like your product? (Hint: no!)

Yesterday, Paris Hilton plead 'no contest' to one count of alcohol-related reckless driving -- she'll pay a fine and be on probation for 36 months. All this because she was really hungry (and drunk) and "wanted to have an In-N-Out burger."

Which all would be a juicy story, and par-for-the-course with the idle rich like Ms. Hilton. Except that she's a former spokesperson (spokesmodel?) for rival Carl's Jr., a unit of CKE Restaurants, Inc. (NYSE:CKR). There was so much egg (or was that hamburger grease?) on everyone's face, the incident made Business 2.0's list for dumbest moments in business.

I'll give this: you probably don't want your spokespeople drinking and driving. But if they do, and they're caught in the act and interviewed as to what was going on, wouldn't you want them to say, "I really wanted a Carl's Jr. burger?"

Pick your spokespeople like you pick your CEOs: make sure they love 'em a good ____ [your product goes here]. It will at least make for a good crawl on CNN. Any PR is good PR... right?

MOST NOTEWORTHY:

Sony Corp (NYSE: SNE) and the Dell Inc. (NASDAQ: DELL) top today's extensive list of downgrades.

• Sony was downgraded to Neutral from Buy at Goldman Sachs, citing concerns over the gaming business and the competitive electronics environment.
• Dell was downgraded by American Technology to Neutral from Buy, citing risk to 2007 estimates given the competitive pressures from Hewlett-Packard Co (HPQ), Apple Computer (AAPL) and Lenovo (LNVGY).

OTHER DOWNGRADES:

Goldman Sachs downgraded the Lodging Sector to Neutral from Attractive, citing the expected industry-wide deceleration of 2007 RevPAR growth.

• In addition, Goldman noted that Marriott International Inc. (NYSE: MAR), Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT) and Hilton Hotels Corp. (NYSE: HLT) historically underperform after reporting Q3 earnings.
• The Dow Chemical Company (NYSE: DOW) was downgraded to Neutral from Buy at Banc of America. The firm cited valuation, a mixed outlook for specialties and the company's reluctance to accelerate share buybacks for the downgrade.
• Finally, Wachovia downgraded T.Rowe Price Group Inc. (NASDAQ: TROW) to Market Perform from Outperform, citing valuation, highlighting shares trading at a 10% premium to its peers.

Downgrade summaries provided courtesy of TheFlyOnTheWall.com.