No, don't expect to see windmills and solar panels -- consumers are leaning toward a different kind of green this holiday season: cash. Rather than hit their credit cards, shoppers will only be spending money they have (and can see and touch). Seventy-one percent of consumers are looking to cash and debit cards as their primary form of payment for holiday shopping this year, which the National Retail Foundation pegs as the highest level since 2005.

This could be a problem for the retailers.

Sure, you'd think that the merchant fees on credit cards make cash more attractive to the sellers. But, Ellen Davis, a spokesperson for the NRF, says that most retailers have found they can talk credit card buyers into up-sells more easily. That leads to a bigger basket size and more revenue. Done successfully, it should comfortably absorb the impact of merchant fees. James Roberts, a marketing professor at Baylor University, adds that using plastic makes consumers more likely to buy at all, let alone more.

Black Friday, as the day after Thanksgiving has come to be known, is the day when most retailers get themselves back into the black. It is also a bargain-hunter's delight. In the age of Internet, several websites emerged dedicated to helping shoppers decide in front of which store to pitch their tents. One of those sites, GottADeal.com, has reportedly landed Target's (TGT) Black Friday ad. Target, it appears, is taking a rather aggressive approach to the upcoming Holiday shopping season.

According to the website, the retailer will offer a 32-inch Westinghouse LCD HDTV for $246, which GottADeal.com's founder Brad Olson calls the "lowest price that we've ever seen for that model." The ad also touts $3 toasters and coffeemakers, and 50% discount on kids' clothes and toys.

Wal-Mart (WMT) won't close Thanksgiving weekend -- not at all. The world's largest retailer is going to keep its stores open 24 hours in an attempt to manage demand for entry during the busiest shopping days of the year. The company has announced it will also implement other crowd-control measures. The festivities start at 5 AM on November 27, 2009. Of course, this doesn't involve any change fro the Wal-Mart Supercenters which already remain open 24 hours a day, but it does address the 800 stores that aren't.

The 24-hour access alone won't do much to alleviate the pressure from thrill-seekers and the bargain-crazed who will want to push through immediately. To help with this problem, Wal-Mart is allowing people to gather in different parts of the store when waiting for the deals to kick off. According to Wal-Mart spokesman David Tovar, "If you've got a 200,000-square-foot store, people will be dispersed throughout the store instead of lined up outside the store." Yeah, that makes a lot of sense.

As the old infomercial guys love to say ... "But wait, there's more!"

If Amazon (AMZN) was comfortable with its spot atop the e-reader market, it just got a wakeup call from Barnes & Noble (BKS). The brick-and-mortar book retailer's e-reader, the Nook, which hasn't even hit stores yet, is in pre-order nirvana right now. The first run for the Nook occurred at the end of October (the product was introduced on October 20). These buyers were told the reader would ship on November 30. High demand resulted in backorders, so the next wave of pre-orders was scheduled to ship on December 7. Now, a third group will have to wait until December 11.

This product is on fire, and it still isn't even on shelves yet.

Mary Ellen Keating, a spokeswoman for Barnes & Noble wouldn't reveal how many of these devices have been pre-ordered, but she did say, "Demand for the product in our stores and online has surpassed our expectations." She also noted, "We are working hard to meet demand for the holidays."

This morning, Polo Ralph Lauren (NYSE: RL) reported that its second-quarter earnings checked in at $178 million. This profit comes out to $1.75 per diluted share compared to $1.58 per diluted share for the same quarter last year. For the first six months of fiscal 2010, RL saw net income drop a percentage point, to $254 million. Per-share income totaled $2.51 per share, which was equal to those from a year ago.

RL Chairman and Chief Executive Officer, Ralph Lauren, noted that the results "confirm the resilience and vitality of our strategy and demonstrate the superb execution of our management team." The company noted that results have exceeded its expectations for the first half and upped its sales projections for the remainder of the year.

For retailers, the crucial season is on its way. Blow the Christmas rush, and next year starts off on a miserable foot. Success, of course, also delivers a healthy dose of momentum -- and a little bit of wiggle room, important in what will continue to be a tough economy through at least the first half of next year. For booksellers, now contending with a new variable in the form of digital readers, e-readers will play a major role in defining the winners and losers. So far, it looks like Amazon (NASDAQ: AMZN) is off to a great start, and it will take some genuine innovation for the competition to chip away at its market share.

Barnes & Noble (NYSE: BKS), once the leading names in literary retail, is expected to release its own e-reader this week. It will look a bit like Amazon's Kindle, according to Reuters, but with a touch screen intended to make the reader's experience easier. The price hasn't been disclosed yet, but rumor has it that it'll be higher than the Kindle's $259. BKS is staying mum on its plans in this space. There are others in the space, as well, including IREX Technologies, which is a spinoff of Royal Philips Electronics (NYSE: PHG), Asutek (tk: tk) and a project called FirstPaper that has Hearst behind it.

It's going to get worse before it gets better, according to Stone & McCarthy Research. Early 2010 has "the more troublesome outlook," as the economy will have to walk on its own, the research firm says. This year, it's had a pair of crutches: tax credits for first-time home buyers and the cash-for-clunkers program. So, if the stimulus hasn't taken hold by the end of the year, the first quarter could be a bruiser.

The firm adds that "continued growth in aggregate demand" is needed, bringing the discussion back to consumer spending . . . which is where it will always land. We're likely to see the 3.2% growth rate from July through September drop to 2.4% at the end of the year because the crutches will have been gone. And, let's not forget that unemployment is expected to break the 10% level next year.

September same-store sales are rolling in this Thursday morning, and the news for the teen/tween retailers may hold some hope. Leading off the clothing genre is American Eagle Outfitters (NYSE: AEO), which posted perhaps the best news in the group. Of course, by best news I mean that AEO's sales didn't drop as much as people predicted.

The retailer had flat same-store sales in September, at the top end of its forecast range for a drop of 4.1% to flat sales. Thing is, these results will probably spur a bit of a rally for the stock, mainly because they weren't as bad as they could have been.

On Tuesday, discount retailer Target (NYSE: TGT) announced that it is going to do its best to stimulate the job market. The company announced that it will open 26 new stores, which will lead to 5,000 new jobs. These stores are set to open on October 11, and a majority of the stores will be of the general merchandise variety, with five of them full-grocery SuperTarget stores.

Target is making this move as the company is facing a tough market. A week ago, UBS cut the stock from "neutral" to "buy," citing a "tarnished image" for the retailer. Target saw quarterly profit fall for an eighth straight quarter after reporting a second-quarter drop. In addition, Target saw same-store sales fall 6.2%.

Bright and early on Wednesday morning, UBS issued a downgrade on discount retailer Target (NYSE: TGT). The brokerage cut TGT to Neutral from Buy, but kept its price target of $52. UBS attributed the downgrade to valuation and concerns surrounding a change in consumer spending and the impact of said spending on the company's recovery. This downgrade comes after the retailer hired a research firm to look into its reputation -- I guess they should have checked on their reputation with brokerages.

Shares of the retailer are lower this morning thanks to the news, but there is reason to believe the retailer could enjoy a prosperous holiday shopping season. Hear me out, Target offers quality products at a reasonable price, making the retailer a good spot to find great deals. What's more, Target is constantly offering sales and coupons, making the deals even sweeter. These discounts are exactly what people will look for when trying to fill out Santa's list.

As we continue to question whether or not America is emerging from the recession, one indicator that a lot of people are paying attention to is consumer confidence. Unfortunately, consumer confidence fell unexpectedly this month, as more and more people are worried about their jobs.

According to the New York-based Conference Board, its consumer confidence index dipped to 53.1 in September, down from 54.5 in August.

The dip ends a three month streak, and is being blamed mostly on Americans concerns over job security. The drop raises concerns over any economic rebound, and comes at a bad time for retailers that are gearing up for the upcoming holiday season.

Not long ago, I found myself in Sears (NASDAQ: SHLD) buying a video game. While at the point of sale -- which was a nightmare, not because of anything related to the checkout process, but because a jerk cut in front of me and, after the completion of his transaction, proceeded to deluge the poor associate at the register with a bunch of random, techno nerd-talk that said associate clearly couldn't care any less about (but I digress) -- I noticed something pertaining to a Christmas Club card. Sounded interesting, but I didn't pay much attention to the selling material.

Well, last night I was checking out some articles at Brandweek.com, and lo and behold, I came across this one discussing the holiday card. You know how Christmas Clubs work at banks, correct? Same principle applies here. In a simple nutshell, you get the plastic, you store funds on it, and then you can access those funds later on in the season to acquire presents. It's basically like a gift card that you use for budgeting purposes. Not only is Sears involved in this, but so is Kmart. And there's a promotion going on that's mentioned in the article where you can earn a nominal amount of bonus money on it. I don't know the details; I would suggest checking with Sears/Kmart for further information.

We all know that the current economic slowdown was bound to hurt holiday spending, and today we get news of just how much an impact it had on online shopping, as comScore announced that shoppers spent 3% less this year compared with 2007.

The report was based on spending between November 1 and December 23, and showed that consumers spent $25.5 billion online, compared with $26.3 billion in the same period last year, another clear signal that people are cutting their spending because they are worried about the economy.

A bright spot in the report did show that Cyber Monday, the Monday immediately following Black Friday, was the second biggest day ever for online spending, with an increase of 15% in sales from last year, to $846 million in sales.

Stock markets are poised to open higher as investors -- those that are not taking a holiday break -- reacted favorably to news that the government will allow GMAC LLC to become a bank holding company, giving the finance arm of General Motors Corp. (NYSE:GM) the opportunity to qualify for the government's $700 billion rescue fund.

That news will be tempered by data indicating the holiday shopping season was godawful. Retail sales fell between 5.5 percent and 8 percent compared with last year, according to SpendingPulse. Without auto or gas sales, the decline is between 2 percent and 4 percent, according to the Associated Press. Sales plunged as much as 25 percent in November alone.

Retailers are hoping to lure customers into their stores today with early-morning bargains. Whether that brings the companies some late Christmas cheer remains to be seen. With rising unemployment and falling home prices, many people skipped the holiday season entirely because they could not afford it. Many who could afford presents probably were not feeling very merry.

Other factors that may move the market include oil prices. Prices rose above $36 as investors bet that members of OPEC would stick to their production cuts even as demand continues to fall amdist the economic slowdown. The gain may short-lived.

"All the economic figures are pointing to demand destruction, and that's not going to change soon," said Christoffer Moltke-Leth, head of sales trading for Saxo Capital Markets in Singapore, in an interview with the AP. "There seems to be no end to the bad news from economic data."

While this is a week when many of us are celebrating and enjoying some much needed time with friends and family, things are not looking so cheerful over at eBay (NASDAQ: EBAY) as slow sales and low traffic are hurting sales on the popular online auction site (subscription required).

This is the first holiday season for the company under its new CEO, John Donahoe, and things are definitely not looking too jolly. According to research firm comScore Inc., the site has been losing a lot of valuable traffic to its competitors, such as Amazon.com (NASDAQ: AMZN) that have more fixed-price products for consumers to purchase, an area where eBay is still lagging.

For the period of November 3 through December 14, a time when many of us were busy spending hours online researching those perfect presents to hand out this holiday, eBay was just not getting the hits that it usually does, and traffic was down by 16% from the same period last year. In contrast, Amazon was enjoying a modest increase in traffic of 6% during the same time frame.