Retail hiring for the holiday shopping season was expected to be slow, and now we have the data to confirm it. According to data from Bureau of Labor Statistics (supplied to BloggingStocks by Challenger, Gray & Christmas), the retail sector added only 63,500 jobs in October -- in data that appropriately was not seasonally adjusted.

This is only slightly better than the 59,100 retail jobs added in October 2008. In the fourth quarter of last year, retail employment increased by a mere 384,300 jobs, with the retail industry turning in its worst holiday shopping season employment stats since 1989 (when it added 380,500 workers).

If Amazon (AMZN) was comfortable with its spot atop the e-reader market, it just got a wakeup call from Barnes & Noble (BKS). The brick-and-mortar book retailer's e-reader, the Nook, which hasn't even hit stores yet, is in pre-order nirvana right now. The first run for the Nook occurred at the end of October (the product was introduced on October 20). These buyers were told the reader would ship on November 30. High demand resulted in backorders, so the next wave of pre-orders was scheduled to ship on December 7. Now, a third group will have to wait until December 11.

This product is on fire, and it still isn't even on shelves yet.

Mary Ellen Keating, a spokeswoman for Barnes & Noble wouldn't reveal how many of these devices have been pre-ordered, but she did say, "Demand for the product in our stores and online has surpassed our expectations." She also noted, "We are working hard to meet demand for the holidays."

For retailers, the crucial season is on its way. Blow the Christmas rush, and next year starts off on a miserable foot. Success, of course, also delivers a healthy dose of momentum -- and a little bit of wiggle room, important in what will continue to be a tough economy through at least the first half of next year. For booksellers, now contending with a new variable in the form of digital readers, e-readers will play a major role in defining the winners and losers. So far, it looks like Amazon (NASDAQ: AMZN) is off to a great start, and it will take some genuine innovation for the competition to chip away at its market share.

Barnes & Noble (NYSE: BKS), once the leading names in literary retail, is expected to release its own e-reader this week. It will look a bit like Amazon's Kindle, according to Reuters, but with a touch screen intended to make the reader's experience easier. The price hasn't been disclosed yet, but rumor has it that it'll be higher than the Kindle's $259. BKS is staying mum on its plans in this space. There are others in the space, as well, including IREX Technologies, which is a spinoff of Royal Philips Electronics (NYSE: PHG), Asutek (tk: tk) and a project called FirstPaper that has Hearst behind it.

The new Neiman Marcus Christmas Book looks a bit different this year. Yes, it's still geared toward the typical Neiman clientele, but it reflects the fact that the usual customers may not be doing as well -- or spending as much -- this year as they did last year. The retailer is facing the fact that it will have to sell lower-priced items this Christmas, because that's what the public will have to buy (even the wealthy corner of the public).

Close to half the gifts listed in the 83rd edition of the Neiman Christmas catalog cost less than $250, and some of them are actually practical (though a bit pricey for most people). In the past, the number of gifts at this price-point would be in the 30% to 40% range.

With two young children I am reacquainting myself with the holiday cartoon classics. One of my favorites is A Charlie Brown Christmas, where Charlie is ridiculed for the half-dead tree with a few scraggly branches that he picks out a for the holiday production.

We are all living the Charlie Brown Christmas this year, and making due with less. Most people are cutting back on their holiday shopping as they adjust to the slowing economy and higher unemployment.

Frankly, it is a nice change of pace. That said, our reduced spending is, in a sad way, making matters worse.

Companies are retreating en masse, with many reducing or eliminating guidance. It's brutal out there.

The latest victim is video game maker Electronic Arts (NASDAQ: ERTS).

Although there is no must-have buy this season, video games were thought to be attractive for those looking for cheap entertainment. Apparently, that's not the case.

Yesterday, ERTS issued a warning to investors. The company said it now expects to miss already reduced guidance for the fiscal year ending in March. Things have gotten so bad that ERTS is not offering any specifics.

Even the children who have been very good may get coal in their stockings this year. There may not be enough money around to buy them toys, PCs, or game consoles.

According to The Wall Street Journal, "As the financial crisis spread last month, some U.S. retailers hit the panic button, offering more generous discounts than they did at this time last year." It looks like the tactic has not been working. People are not showing up in stores no matter how cheap things are.

But are tough holidays such a bad things for kids? Maybe not. It may prepare them for a few years of tough sledding. It may get them ready for a period where their parents may be out of work or their college funds don't get funded. It may force them to get jobs when they are 16 to help the family out.

There is a good chance that this recession may be long and deep. That means no one is likely to be untouched whether it be man, woman, or child. Why try to trick the youngsters into thinking things are OK by overspending for bight holidays? Next year, they may not be able to buy school books or that new set of Air Jordans.

Douglas A. McIntyre is an editor at 247wallst.com.

Santas in Sydney might not be allowed to say "Ho, ho, ho" this holiday season, but Wal-Mart (NYSE: WMT) is making some progress on the sticking-it-to-political-correctness front: it's bringing back Santa.

Two years ago, Wal-Mart shocked the world when it ended its tradition of wishing shoppers a "Merry Christmas" in favor of the increasingly annoying "Happy Holidays." Now, Wal-Mart is shedding its agnosticism in favor of Santa. The chain is bringing Santa Claus back into its stores, and will be offering children free photos with the bearded one.

Bloomberg discusses some of Wal-Mart's other Christmas festivities. The move makes a lot of sense for Wal-Mart. Anyone who is likely to be offended by "Merry Christmas" at Wal-Mart could probably find better things in the stores to be offended by: low wages, poor benefits, lousy working conditions, a slew of discrimination lawsuits, and the strong chance of being attacked in the store's parking lot, just to name a few.

Wal-Mart may be able to pick up some sales from conservative Christians who are resentful of being sold "winter trees" at other stores. The decision to welcome back Santa with open arms is a good one for Wal-Mart and its shareholders.

My wife recently asked me what I wanted for the holidays. My first instinct was to tell her not to waste the money on such foolish things. Instead, I thought to tell her, let's plow it all into Google (NASDAQ: GOOG). I mean, we're really going for broke here. All our savings, the second mortgage, the kids' college money. We've got everything in Google. I'm even thinking of changing our last name to Google.

I mean, what's the worse that happens? The kids go to state school instead of my alma mater, Harvard?

But then I saw the light (Hat tip to BornRich.org). Hollandia, an Israeli furniture firm branded as producing the most technologically advanced beds on the planet, has introduced The Platinum-Luxe Elite bed. Well, not much in terms of a name, but hey, Google doesn't mean much, either.

The usual strategy for increasing holiday sales can lead to Pyrrhic victories for retailers: slashing prices and spending million in advertising has a way of crushing margins in the name of increasing sales. But it's been the modus operandi of stores like Wal-Mart (NYSE: WMT) for years.

Target (NYSE: TGT) wants to try something different. According to USA Today, "Bucking the trend toward price cutting, Target plans a limited-time-only holiday promotion the week after Thanksgiving to lure customers into stores."

Sounds like a plan -- offering limited-time only merchandise will build excitement and get customers into the stores, without the debilitating effects of huge markdowns.

Target is beating Wal-Mart lately for one reason: They've found a way to compete as a big box retailer on something other than price. Wal-Mart's continued reliance on huge price cuts and Target's transition toward a more innovative marketing campaign is confirmation of a trend that's been establishing itself for awhile: Target is on the way in, and Wal-Mart's relevance is in decline.

The head of Walmart.com says that Halloween sales were particularly strong. And, he thinks the upcoming holiday season will do just as well. "Customers are still spending for the holidays. Halloween was very good for us, so I suspect that Christmas is going to be great," said Raul Vazquez in a talk with Reuters.

The website may be benefiting from the fact that parent Wal-Mart (NYSE: WMT) cut holiday prices early this year, about a month ahead of the normal Thanksgiving weekend time frame.

But there could be other explanations. Wal-Mart has been especially good at tying its website to its stores. Customers can order items on the internet and pick them up at the local retail outlet, saving shipping charges. This combination of convenience and low price may be increasing use of the website.

The other reason the site may be doing well is the rotation away from buying goods in stores and toward buying online. While same-store sales at many big retailers are relatively flat, e-commerce revenue is expected to rise over 20% in the last two months of the year.

Or, there is one other explanation. Wal-Mart may be doing better than most investors think.

Douglas A. McIntyre is an editor at 247wallst.com.

Tired of seeing your expensive and carefully chosen gifts end up months later as the flotsam and jetsam of post-holiday shores?

It's fun to buy stuff. But remember last year's failures -- that robotic pet that broke two weeks after Christmas and the pricey pale pink cashmere sweater your husband will never wear. And now he wants another iPod, like the one that went missing a few months ago?

This year choose gifts that will keep on giving. For your immediate family -- especially your kids -- make finding a gift that will actually appreciate in value a priority. Even if you end up buying them some cheap junk to fill up all the space under the Christmas tree, be sure to choose at least one gem that will last and hopefully grow in value.

The following is a range of gift ideas could apply to spouses, kids, mom, dad and even grandma and grandpa. They may not be worth more next year, but you can bet that in 20, 40 or 60 years time, they will all be worth more than that HDTV you're contemplating buying now.

1. Jewelry. Think gold, silver platinum. You can't go wrong.

2. Gold or silver coins. Put one or two in a nice velvet bag. They are pretty and fun as well as excellent stores of value.

3. Savings bonds. It's hard to jazz these up. But get your kids or nieces and nephews some to sock away. They may not squeal with delight when they open the envelope, but they will appreciate them later on.

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