The housing market got two pieces of bad news Friday. The first being weaker-than-expected earnings for KB Home (NYSE: KBH) and the second being a less-than-expected rise in new home sales last month.

First, the good news. New home sales did rise last month. In the current economic environment, that by itself is good news. Unfortunately the rise was less than analysts had been expecting to see.

Shares of California-based homebuilder KB Home (NYSE: KBH) sold off Friday morning after the company failed to meet analyst estimates for its third quarter.

As we noted in our earnings preview, analysts were expecting to see the company show a loss of 56 cents per share for its third quarter, but the company failed to hit that number, posting an actual loss of a much worse 87 cents per share.

California based home builder KB Home (NYSE: KBH) will have its turn to impress Wall Street Friday morning when it reports its third quarter earnings numbers.

The last time that KB Home reported earnings was back on June 26 when it missed analyst estimates miserably. Analysts had been expecting to see the company show a loss of 64 cents per share for its second quarter, but the actual earning were much worse, with a loss of $1.03.

Shares of homebuilder Lennar Corp. (NYSE: LEN) have been taking a beating today following weaker than expected earnings for its fiscal third quarter.

Traders have pushed shares of the company down over 5% after the company reported that it had lost 97 cents per share for the period. This was a much wider loss than the 46 cents per share that analysts had been expecting to see from the Miami based company.

Shares of home-builder Hovnanian Enterprises Inc. (NYSE: HOV) fell sharply in trading Thursday, a day after the company reported a bigger loss than Wall Street had anticipated. By early afternoon, shares of the New Jersey-based company had fallen more than 13% to just over $4 a share.

In reporting its fiscal third quarter earnings Wednesday, Hovnanian said it lost $168.9 million, or $2.16 a share, in the three months ending July 31. That compares with a loss of $202.5 million, or $2.67 a share, in the year-earlier period. Revenue fell 45% to $387.1 million. The company noted its latest quarterly results included $105.7 million in pretax charges to reflect the declining value of land and other assets.

Lennar (NYSE: LEN) has had one of the most impressive rebounds of all the home builders. The stock has been up as much as 340% since bottoming last November.

Wall Street's current consensus for Lennar's earnings this year is a loss of $2.88. In my opinion, that's too low. I think Lennar will have little trouble surprising Wall Street analysts later this year.

Lennar is a good momentum buy.

KB Home (NYSE: KBH) was hit incredibly hard by the housing bust. The stock fell from $82 to just $7 per share. We haven't seen shakeouts like that since the tech bust.

Unlike some of the other home builders, KBH probably hit bottom early. The company's loss from last year wasn't as bad as its loss from 2007, and that's a good sign.

What I also like about KB Home is that the stock's volatility has calmed down, which is often the result of heavy institutional buying.

D.R. Horton (NYSE: DHI) saw its earnings-per-share plunge from a profit of $3.90 in 2006 to a staggering loss of $8.34 last year. Fortunately, the worst is behind us. This year D.R. Horton will probably lose about $1 per share.

I don't like to see any loss, but this is a huge improvement. In fact, I think there's even a good chance D.R. Horton could start posting some earnings gains by next year.

D.R. Horton is also a buy.

Next: Home builder stock #3

NVR (NYSE: NVR) is probably the healthiest of all the major home builders. In fact, the company hasn't taken a single annual loss yet. The company reported a quarterly loss for the fourth quarter of 2008, but all of the other quarters have recorded a profit.

Even though NVR is a fairly small company (market value of nearly $4 billion), the stock carries a very high price. The shares are currently over $660 a piece, which is even higher than Google.

The past few years haven't been what you might call a happy time for shares of home building stocks. Consider that the Homebuilders Exchange-Traded Fund (NYSE: XHB) plunged from $40 per share in early 2007 to just $8 per share earlier this year.

Since March, however, things have improved. There are signs that the housing market is getting back on its feet -- or at least, declining less slowly. Existing home sales recently registered their biggest gain in more than a decade. Seasonally-adjusted single-family building permits are up 27% since bottoming in March, while single-family housing starts have increased five straight months and are up 36% since March.

Luxury homebuilder Toll Brothers Inc. (NYSE: TOL) is scheduled to discuss its fiscal third-quarter 2009 results tomorrow in a conference call at 2:00 PM ET hosted by CEO Robert I. Toll. You can catch the live webcast of the call on the company's website.

Recent good news about the housing sector ought to be good news for homebuilders such as Toll Brothers. Yet, for the three months that ended July 31, analysts surveyed by Thomson Reuters expect the Pennsylvania-based company to report that its net loss widened to $1.74 per share from $0.18 per share a year ago. That largely due to the fact that revenue for the quarter is expected to have fallen 42.3% to $460.2 million, because of of falling home prices, tighter mortgage lending standards, and rising unemployment.

Homebuilder confidence hit a 1 year high today, providing another sign that the worst of the housing melt down may have passed.

The housing market started to crumble back in 2006, and since that time foreclosures and falling home prices have hit the economy hard, and played a major role in the recession that has effected millions. Today the The National Association of Home Builders/Wells Fargo confidence index climbed to 18, the highest level that it has been since June 2008.

We get a second piece of positive news out of the housing industry in as many days today as the Commerce Department announced this morning that new home construction jumped 3.6% in June.

No one is going to put forth the argument that the housing market is all of a sudden in good shape again, but we are starting to see signs that things could be at least leveling off, which is the first step that needs to be made.

We have all been waiting to hear news that the housing market has rebounded, and we got a little indication that things were improving today as homebuilder sentiment rose this month to its highest level since September.

According to the National Association of Home Builders its index of builder confidence jumped two points in July to 17. This is the first time the index has hit 17 since last September.

Lennar (NYSE: LEN), whose colleagues include Toll Brothers (NYSE: TOL) and D.R. Horton (NYSE: DHI), reported earnings for the second quarter on Thursday. Since it is a homebuilder, you can expect that it would be a tough one to look at in many respects. There was a revenue decline of over 20%. And there was no profit. Lennar said it lost 76 cents per diluted share.

According to Michael Fowlkes and his earnings preview, Lennar did not satisfy Wall Street's outlook. Analysts were expecting a loss somewhere closer to 63 cents per share. That didn't stop the stock from going up, though. Lennar closed higher yesterday by over 17%. Volume was likewise incredible. Apparently, the market was focusing on the revenue beat.