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Honda to cut incentives as it forecasts rising demand in 2009

Posted May 16th 2009 2:10PM by Brian White (RSS feed)
Filed under: Industry, Competitive Strategy

Every global automaker is facing sliding sales, employee layoffs and plant re-tooling in the midst of a massive and lasting shift in consumer buying habits (especially in the United States). Honda Motor Co. (NYSE: HMC) -- while not hurting as much as American domestic manufacturers -- has seen drops in year-over-year auto sales. Still, the Japanese automaker will be lowering purchasing incentives as it believes there is a recovery coming soon to its sales.

Continue reading Honda to cut incentives as it forecasts rising demand in 2009

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