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America's 10 Highest-Paid CEOs of 2011 (and How They Earned It)As The New York Times chronicles the collapse of Ford Motor Company (NYSE:F), the company has decided it is tired of having sand kicked in its face by Honda (NYSE:HMC) and Toyota (ADR)(NYSE:TM)
The U.S. car company will begin advertising its Fusion model as a direct and better car than its competition, the Toyota Camry and Honda Accord. Both Japanese models outsell the Fusion.
Ford's vehicle sales fell almost 8% in the U.S. during 2006.
Ford clearly wants to part with its sissy boy image and show that it is not going to be pounded to a pulp by its Japanese competitors. Not, at least, without a fight.
It may even work.
Douglas A. McIntyre is a partner at 24/7 Wall St.
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