Hormel Foods Corp. (NYSE: HRL) pleased Wall Street this morning with an upwardly revised 2009 forecast. Thanks to a strong third-quarter performance from its Jennie-O turkey unit, along with solid results in its refrigerated foods and grocery products divisions, Hormel now expects fiscal 2009 earnings of $2.36 to $2.42 per share.

"We also benefited from better investment performance in our rabbi trust," commented Chairman, President, and CEO Jeffrey M. Ettinger in a company release.

Just last week, Hormel Foods Corporation (NYSE: HRL) surprised investors with stronger-than-expected first-quarter earnings. Sales during the period were boosted by healthy demand for the company's recession-friendly canned ham-like product, Spam. Today, it seems that Standard & Poor's is revealing its own soft spot for potted meat, announcing that HRL will join its storied S&P 500 Index as of the close of trading on March 3.

Hormel will replace American Capital Ltd. (NASDAQ: ACAS) in the closely watched broad-market index. The latter stock has given up nearly 96% of its value during the past year, and it's extending those losses today with a plunge of more than 16%.

Shares of Hormel Foods Corporation (NYSE: HRL) are on the upswing today, after the packaged-foods firm exceeded analysts' first-quarter earnings expectations. The company's upside surprise is partially attributable to strong sales of its infamous canned meat, Spam, which successfully lured in cost-conscious consumers.

During the recently concluded quarter, HRL banked a profit of $81.4 million, or 60 cents per share. That's an 8% slide from the same quarter last year, but analysts were expecting a profit of just 51 cents per share. Net sales rose 4% to $1.69 billion, with strong results for Dinty Moore stews, Hormel chili, and the aforementioned Spam.

The Associated Press reports that Spam sales are on the rise. Cans of Spam -- a pig byproduct -- are flying off the shelf as consumers are turning more to lunch meats and other lower-cost foods to extend their already stretched food budgets.

As I posted, consumers are going on a recession diet. I had not thought of Spam as a way to play this trend. But its sales are up 10.6% and its manufacturer, Hormel Foods (NYSE: HRL) has seen its profits rise 14%. But the price of Spam is up more than Hormel's stock, with the average 12 oz. can costing about $2.62. That's an increase of 17 cents, or nearly 7% from the same time last year.

Despite rising prices, Spam seems like a good alternative to consumers. AP quotes Kimberly Quan, a stay-at-home mom of three, who has been feeding her family more Spam in the last six months as she tries to make her food budget go further. "It's canned meat and it's in the cupboard and if everything else is gone from the fridge, it's there."

Maybe the first indication should have been when Whole Foods Market, Inc. (NASDAQ:WFMI) declined to carry Hormel Foods Corporation (NYSE:HRL)'s fresh meats products: the King of Processed Foods might have an image problem when it started taking preservatives out of its foods.

Spam® is such an icon of preserved food that it has its entire own sub-culture, with everything from spamku to Spam cookbooks. Google's Gmail serves up Spam recipes instead of ads when you click on the spam (email) folder. Hormel's blue collar customer base adores Spam and the company's other ingredient-packed products, from chili to "deli" luncheon meats. But in fact, "shelf stable" meats have declined from nearly 20% of the company's sales in 2003 to 16.3% in the year ending October 30, 2005. Now making up the majority, 54%, of the company's sales are perishable meats -- although these include everything from the higher-quality, less-processed varieties the company wishes to become known for to the old standbys, from Hormel pepperoni to Little Sizzlers sausages to Jennie-O hot dogs.

A story in the Wall Street Journal [subscription required] this morning highlights Hormel's desires to become a healthier company, which have included innovations in preservation (High Pressure Pastuerization, develped by Washington's Avure Technologies, Inc.) and a raft of new product introductions like the Natural Choice deli meats -- the ones Whole Foods wouldn't stock. The question: if Whole Foods won't take the company seriously as a provider of natural meats, will anyone else? And will the company's loyal customers stand for it?