Ted Allrich is the founder of The Online Investor and author of the just released book: Comfort Zone Investing: Build Wealth And Sleep Well At Night. In this weekly column, he'll offer advice to investors who are just getting started.

Earnings are released this week and for the next several. Investors will be scouring the headlines, looking for their stocks' results. Here are some things to check.

Earnings: They're the first number every investor wants to see. But just seeing the earnings per share (eps) isn't enough. You want to know how those earnings were achieved. The ideal: eps grew because more widgets were sold or more hours were billed or more of whatever the company sells is being sold. That's in contrast to eps increasing because of asset sales or a division being sold or some other extraordinary event. Those will only happen one time and won't continue to increase earnings in the future. You'd like to see earnings growing faster than revenues. It shows better efficiencies at the company and suggests future growth will be as profitable or more so because of these efficiencies.