Wallstrip is our favorite online Wall Street video. There, I said it. Even though host Lindsay Campbell frequently featured interviews with competing blog personalities, I saw through my game theory grids to love her manner, her wit, her hair. She's just got great hair. So it was no surprise (and not even the slightest bit of jealousy) to see that Wallstrip was purchased for a rumored $5 million by CBS Corporation (NYSE: CBS).

Founder Howard Lindzon was giddy in his blog post that seemed to tend to the Emmy-acceptance-speech. While it may seem a bit grass-rootsy, it was altogether not -- the production was VC-backed, and $600k was invested into the project (a great return hmmm?). I don't know if I would have had the guts to invest so much in a long shot, but it's clear that in today's media world -- even though reality shows are beating more highly-crafted dramas at every turn -- content is indubitably still king. The kid with the freshest content (and the best hair) still wins.

According to a story in The Guardian [registration required], Google (NASDAQ: GOOG) is testing ways of incorporating ads (and bringing in ad revenues) into YouTube videos. The head of Google's European operations, Patrick Walker, said that the company was testing the concept of offering people and companies that post videos half of the ad revenues, if they agree to allow a 30-second spot to run before the video.

He said the company is looking for solutions that don't ruin the viewer's experience. IMHO, thirty seconds isn't much to tolerate for a half-hour show, but might be a major hurdle for a two-minute clip.

Howard Lindzon of Wallstrip earlier this week told Variety much the same thing, but suggested the program could be rolled out as early as next week. Apparently, Google has been testing the concept on their Google Video site.

Walker went on to say that Google expects the YouTube ad stream to start bringing in "real money" in 2008. He also expects that more professional content producers will be eager to post their product once a shared revenue stream is in place. Spanish, German, and English television networks have recently agreed to create branded YouTube promotional channels.