Mixed martial arts, also known as ultimate fighting, is probably the most dangerous sport on television. Enjoying a huge surge in popularity, it's wooing major networks with it's ability to target the 18-35 year old male demographic that can be so difficult to reach.International Fight League (OTCBB: IFLI), one of the premier organizations in the field, has seen its share price shoot up from the low-single digits in November all the way up to 17 dollars, before the recent pull-back to Tuesday's closing price of $11.90. While it may be as exciting to watch, it may also be as dangerous as stepping on the mixed-martial arts star Jens Pulver.
The IFL has been riding high with contracts with Fox Sports Net and MyNetworkTv. That's what the company does. It produces live events and television shows. The hype and excitement reminds of the ever-so-briefly high-flying World Poker Tour Enterprises, which produces poker shows for the Travel Channel. Take a look at this chart for WPTE (You may remember the bizarre disappearing bid for the company from poker legend Doyle Brunson):
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