Salesforce.com (CRM) provides applications that manage customer information for sales, marketing and customer support. It has a customer base of approximately 85,000 clients. Its service provides sales leads, maintaining customer information and tracking customer interactions.

Intuit (INTU) caters to small businesses with its QuickBooks and TurboTax software. As well, it provides payroll and financial software for small businesses. The company has about 50 million users of its products.

The next quarter is always the most nerve-wracking for Intuit's (INTU) shareholders. It's during this time that its flagship TurboTax product gets much of its business.

Yet, based on the latest earnings report, it looks like Intuit should do fine. In Friday morning trading, the stock was up nearly 7% to $53.85.

New technology spawns still more technology. Such is the case with smart phones. Entrepreneurs have found a way to facilitate buying with your smart phone. Companies like Intuit (INTU) and VeriFone (PAY) have created a card reader that can be inserted into your iPhone (AAPL) or other smart phone. Then you can swipe a credit card through the reader and use it to make online purchases.

The potential of this new technology is enormous. Analysts estimate that the industry will grow to $11 billion this year.

Intuit Inc. (INTU) received some good word today from a major firm. According to our Analyst Calls article, Citigroup initiated the company with a buy rating. Not bad for shareholders.

Or is it? At the close of the session, shares of the name behind Turbo Tax were off by 0.3% to $48.87. That might represent a very small sell-off, but when you read that a stock has received a buy rating, the hope is for a little more action. It makes you wonder if the idea may not actually be worth buying.

Analyst Upgrades

• Disney (DIS) to buy from hold at Wunderlich.
• Pike Electric (PIKE) to outperform from market perform at FBR Capital.
• Kindred Healthcare (KND) to overweight from equal weight at Barclays.
• UBS (UBS) to hold from sell at Canaccord.
• Avery Dennison (AVY) and Take-Two (TTWO) to buy from neutral at BofA/Merrill.
• Mercer (MERC) to outperform from market perform at Raymond James.

Analyst Upgrades

• Auriga upgraded Leap Wireless (LEAP) to buy from hold following the company's Q2 results and analyst day, citing valuation, longer-term potential for consolidation and prospects for business improvements. Despite upgrading, the firm lowered its target for shares to $16 from $19.
• Goldman upgraded Barnes & Noble (BKS) to neutral from sell following the company's announcement to explore strategic alternatives. The firm raised its price target to $15 from $12.
• RBC Capital upgraded ESCO Technologies (ESE) to sector perform from underperform following the better-than-expected Q3 report. The firm raised its price target to $30 from $28.
• MetLife (MET) was upgraded to buy from neutral at BofA/Merrill.
• Priceline.com (PCLN) was upgraded to buy from hold at Stifel Nicolaus.
• HSBC (HBC) was upgraded to outperform from underperform at CLSA.

Analyst Upgrades

• Berstein upgraded Diamond Offshore (DO) to market perform from underperform based on valuation. The firm has a $69 price target on the stock.
• Jefferies upgraded Patterson-UTI Energy (PTEN) to buy from hold, citing leverage to higher land rig pricing. The firm raised its price target to $21 from $17.
• Wunderlich upgraded Renasant (RNST) to buy from hold following the company's acquisition of Crescent Bank. The firm raised its target for shares to $20 from $15.
• AT&T (T) was upgraded to buy from hold at Deutsche Bank.
• Blackstone (BX) was upgraded to buy from neutral at BofA/Merrill.
• Scripps Networks (SNI) was upgraded to overweight from equal weight at Morgan Stanley.

Analyst Upgrades

• Auriga upgraded Cisco (CSCO) to buy from hold, citing the company's improving strategic position in data centers.
• Blue Nile (NILE) was raised to buy from hold by Citigroup due to the recent pullback in shares.
• DuPont Fabros (DFT) was upgraded to buy from neutral at UBS, which said that said fundamentals in the data center space have been improving.
• Baird upgraded Sterling Bancshares (SBIB) to neutral from underperform based on valuation.
• Goldman Sachs upgraded Bristol-Myers (BMY) to buy from neutral.
• Amazon.com (AMZN) was raised to conviction buy from buy by Goldman.
• Jefferies upgraded Celgene (CELG) to buy from hold.

Analyst Upgrades

• Piper Jaffray upgraded Psychiatric Solutions (PSYS) to neutral from underweight on expectations the company's merger with Universal Health (UHS) will close.
• Jefferies upgraded Intuit (INTU) to buy from neutral and has a $45 price target on the stock. The firm expects Intuit's 2011 tax season to be at least as good as 2010's and sees improvement in the SMB exposed businesses.
• Wells Fargo upgraded Unica (UNCA) to outperform from market perform. The firm upgraded the stock due to what it sees as improving trends in marketing spending, upcoming enhancements in the company's products and long-term opportunity for marketing software to exceed expectations.
• Textron (TXT) was upgraded to conviction buy from buy at Goldman.
• RightNow (RNOW) was upgraded to outperform from market perform at FBR Capital.
• Beazer Homes (BZH) was upgraded to buy from hold at Citigroup.

As a major validation of the importance of smartphones, HP (HPQ) agreed to shell out $1.2 billion for Palm (PALM) this week. The truth is that consumers and businesses are increasingly using mobile devices. In fact, the market for smartphones is $100 billion and growing at more than 20% per year.

OK, so how can you use a smartphone to help your business? Actually, one idea is to turn it into a point-of-sale system, which is actually fairly straightforward and affordable.

Despite the heated politics, business owners need to have an understanding of President Obama's $940 billion health care plan. So, I've talked with various experts on the matter.

And while things are far from set, there are some general things to consider.

People who have the entrepreneurial spirit are familiar with the unique adrenaline rush that comes from the live-or-die risk of starting a business. For many, small business is a way of life that represents long hours and near-obsessive passion. With all the pressure and time constraints riding on a small business, what are the five best software applications that can greatly help these start-ups or modest operations? There are definitely some critical software choices that make a small business more efficient and more effective. And better yet, three of them are free.

Not long ago, marketing was fairly simple for local businesses. You would place an ad in the Yellow Pages. There may even be an occasional mailer and sponsorship.

But of course, things have gotten more complicated lately as customers increasingly use the Internet. Unless you are a marketing expert, you'll probably have trouble handling things like dealing with the hundreds of local search engines and directories, the need to write strong copy, bidding effectively on key search terms and even putting together compelling videos.