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If you take a look at a book on microeconomics, you'll see a section on bartering. Generally, it will say that the process is fairly inefficient. Hey, that's why societies have invented currencies, right?
This is all true. Yet, for those who are trying to run a business, bartering may be a good thing. Perhaps the biggest reason is that it saves on cash. It also can be a great way to build relationships and perhaps even get new customers.
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