This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

If Americans are sensitive about racial issues, it's not without reason. Consider the Trail of Tears, or slavery, or the internment of the Japanese during World War II, and it's clear that we've breached more than our fair share of ethical boundaries. But, judging by the reaction to a Salesgenie ad that aired during Super Bowl XLII in 2008, we've also come a long way.

If the upset victory pulled off by the New York Giants in that game was shocking, so was the approach taken by Salesgenie.com's marketing masterminds. The commercial in question featured a pair of talking cartoon pandas, complete with Chinese accents -- a married couple, to be exact, and the apparent proprietors of Ling Ling's Bamboo Furniture Shack. (Click here to watch the ad.)

The storyline of the commercial is not too shocking: business is bad; nagging wife doesn't want to move back to the zoo; husband turns to Salesgenie.com for free sales leads; now, business is great! In other words, it's not nearly as appalling as some old, World War II-era Looney Tunes clips (don't click here if you're easily offended).

However, there was something distinctly off-putting about the Salesgenie pandas, with their broken English and their misspelled "Sofaz" sign. I remember seeing it myself and thinking, "Well, that's bold." It turns out the rest of the viewing public was equally unsettled, and the negative feedback was sufficient to result in the ad being pulled from the airwaves.

Analyst upgrades:

• Citigroup raised Ann Taylor (NYSE: ANN) to Hold from Sell. The firm upgraded shares following the company's Q2 upside and believes guidance for the second half of 2008 is appropriately conservative.
  
• Jefferies upgraded China Sunergy (NASDAQ: CSUN) based on valuation,and improved liquidity and silicon supply outlook.
  
• Stephens upgraded infoUSA (NASDAQ: IUSA) shares to Overweight from Equal Weight to reflect the stock's valuation, new management, improvements in expense controls and the potential to become a takeover target.
  
• Citigroup raised BB&T (NYSE: BBT) to Buy from Hold.
• Stifel upgraded Leggett & Platt (NYSE: LEG) to Buy from Hold.

• Citigroup downgraded Cablevision (NYSE: CVC) to Sell from Buy as they do not expect the company's structural moves to unlock value.
  
• Wachovia dropped Knight Transportation (NYSE: KNX) to Market Perform from Outperform based on valuation.
  

How did we get here anyway? Housing and construction companies have been crushed as the bubble burst and now investors have to make a critical decision. Do you stay and hope for a recovery or bag it and move to another position that has the potential to provide better returns?

The problem is simple to explain: Most investors hate taking a loss. In fact, most investors will look to get "even" before they sell and this attitude usually leads to greater losses, anxiety and poor decisions. The truth is that much of this can be avoided with proper risk management techniques. If any of this describes you, then consider developing a plan for risk management and a discipline that will help to protect your hard earned principal. Now, more than ever, investors need a plan. We all need a plan that includes well developed risk management disciplines, which is why I dedicate a full chapter to it in my book, The Disciplined Investor.

Monday, June 2

The week begins with the 10 am release of construction spending and the ISM Index. Construction spending is expected to continue to be weak as is the ISM.

Then we have a few housing-related earnings releases that should be of interest. Watch NCI Building Systems Inc. (NYSE: NCS). This company is engaged in manufacturing and marketing of metal products for the nonresidential construction industry. Terrific! This is a company that is suffering along with the entire construction sector...that is for sure. In fact, they company lowered the outlook for the remainder of the year back in March. It stands to reason that not much is better. The ace in the hole is the recent trend of lowering expectations and then coming out with an earnings beat. Even so, this has too much potential for problems and the sideline is a good vantage point to watch the earnings announcement, which is expected to come in with a PROFIT of 31 cents per share on $365 million of revenue. (Uh...That I would like to see.)

No one much liked Mr. Bernanke's comments, which were read as saying the U.S. is on its way into a recession. Results from Best Buy NYSE: BBY) were better than expected, but the Fed news overshadowed it.

The Dow dropped 50.41 points to 12,603.95. The Nasdq sold off 1.35 to 2,361.40. The S&P gave back 2.78 to 1,367.4.

Notable today:

VeriFone Holdings Inc. (NYSE: PAY) was hit after overstated profits led to the resignation of CFO, Barry Zwarenstein, and removed CEO, Douglas Bergeron, from his place as Chairman today. The income was overstated by $36.9 million, much higher than the estimated $29.6 million in overstated income.

Constant Contact, Inc. (NASDAQ: CTCT) soared today after Intuit Marketing Tools Center chose Constant's email marketing service as one of its tools. Intuit's center provides marketing tools to small growing business.

We started a new fund about two months ago and that is where we're at, 52% cash / 24% funds / 24% stocks. We are in no hurry to invest the capital and will pursue only value positions in the portfolio. Eventually we will have 2% cash / 49% funds / 49% stocks, which is what I would recommend to anyone who desires a balanced portfolio. Although it appears to many that this bull market is going to charge ahead we will not make any decisions based on this. When it comes to making any investment I generally tend not to listen to the bullish or bearish chatter and simply look at each opportunity on it's own merits, on a case by case basis.

May 8, 2006 is my one year anniversary writing for BloggingStocks. I started a couple of weeks after the site opened its doors for business with my first post: Microsoft: What are you thinking about? Since that time additional writers and editors have joined the team and the site has continued to improve. There are a lot of fantastic writers on this site with plenty to say about stocks and investing in general.

I am not a journalist or writer by profession, I have published no books, I did not go to a business school -- I am self taught in this area, with a lot of practical input from parents, mentors and experience investing. Remember the adage about experience - it's what you get when you were expecting something else.