People power is driving real growth on the Web, according to a recent report from Nielsen//NetRatings. That is, five out of the ten fastest growing Web brands rely primarily on user-generated content - which is an amalgam of things like videos, pictures, and blog posts.

There are the usual suspects. Yea, MySpace is on the list, which had an 183% year-over-year surge in growth (in terms of unique visitors). Actually, this is an amazing feat, given the fact the site already had a huge base. Hmmm....maybe Google's decision to plunk down $900 million was a good thing.

Another barn-burner was Wikipedia. It clocked a 181% annual explosion in unique visitors. Yahoo's Flickr was a standout, with 201% annual growth (the site now has 6.3 million unique visitors).

There are also some not-so-well known companies, like ImageShack (233% growth) and Heavy.com (213%).

Hey, but it's not just scrappy and cool Web 2.0 firms that are benefiting from this trend.

Continue reading Fastest-growing web brands? It's 'people' content

Fastest-growing web brands? It's 'people' content originally appeared on BloggingStocks on Fri, 11 Aug 2006 11:58:00 EST. Please see our terms for use of feeds.