The weekend domestic box-office results weren't too shocking. I pretty much knew that DreamWorks Animation's (NYSE: DWA) Kung Fu Panda would kick its way to the top (I wonder how many writers will be using that phrase when covering the movie this week). But when I saw that Boxofficemojo estimated a $60 million gross for the cartoon, I actually was disappointed. These days, a $60 million haul in the summertime doesn't seem impressive. I thought Panda might have been worth a little more. But, after checking some of the historical openings for other DreamWorks pictures, I realized that Panda did all right. It actually was one of the bigger debuts for the studio.

Even though the cartoon seemed a lock for first place, I thought Sony's (NYSE: SNE) You Don't Mess with the Zohan project would be a close second. At a $40 million estimated gross, it wasn't. I don't know if you can mess with Zohan or not, but you apparently can mess with Adam Sandler and best his star power. Viacom's (NYSE: VIA) Indiana Jones and the Kingdom of the Crystal Skull is still going strong in third place. It has crossed the $250 million level, and it is headed for $300 million. Time Warner's (NYSE: TWX) Sex and the City, however, has lost a great deal of thunder, dropping from first to fourth place in its second weekend at the multiplexes. It is just shy of the $100 million mark. Is Sex nothing more than an opening-weekend phenomenon? It seems that way, but we'll have to see how steep the drops are in subsequent weekends.

The Strangers, from General Electric's (NYSE: GE) Universal Pictures, dropped from third to fifth place in its second weekend, a rather predictable event for a horror movie. At a $37 million total gross so far, The Strangers won't go down as a huge triumph, but you've got to love the profit potential for this low-budget flick that succeeded in counterprogramming its way to summertime glory. Universal obviously thought the film's concept possessed a chance to score a $100 million total haul since it placed the movie against the big guns of this busy period, but that's okay, the try was worth it in this case.

Continue reading The Zohan is no match for the Panda

The Zohan is no match for the Panda originally appeared on BloggingStocks on Mon, 09 Jun 2008 09:45:00 EST. Please see our terms for use of feeds.

The box-office estimates from Boxofficemojo for this past weekend surprised the heck out of me. Apparently, I'm out of touch with how popular this HBO show actually was because Time Warner's (NYSE: TWX) Sex and the City captured first place at domestic multiplexes, hauling in over $55 million as of now (the numbers will change when they are finalized later on). Honestly, I thought I was going to be writing about the failure of Carrie and the gang. Kudos to Time Warner for opening this picture to great success.

Viacom's (NYSE: VIA) Indiana Jones and the Kingdom of the Crystal Skull continues to bring in the nostalgia crowd as well as generate new fans for the franchise. It came in second place with about $46 million for the weekend. Still, I'm amazed that "Sex and the City" topped it.

Continue reading Time Warner scores at the box office with 'Sex' pic

Time Warner scores at the box office with 'Sex' pic originally appeared on BloggingStocks on Mon, 02 Jun 2008 08:56:00 EST. Please see our terms for use of feeds.

I'm sure there are a few out there who are sick of my complaining over the failure of Disney's (NYSE: DIS) Prince Caspian film. But, I just had to write about recent comments made by CEO Bob Iger on the subject at a conference.

Okay, in Iger's mind, the reason Caspian failed is because it is a pretty competitive multiplex out there. He feels there are "too many movies being released." He also thinks the marketplace is "very delicate, very fragile." The Mouse CEO also highlighted the fact that Disney has cut back on movie production in recent years and is therefore hopefully making better decisions about the cinematic concepts it backs.

These comments sound like excuses, Bob. Sure, it's competitive out there. Marvel's (NYSE: MVL) Iron Man and Viacom's (NYSE: VIA) Indiana Jones and the Kingdom of the Crystal Skull are certainly overshadowing the brand equity of Caspian. But, is that the real reason the movie performed as poorly as it did? An interesting little note in the article is that Disney originally was going to use the same releasing strategy for Caspian as it did for the first Narnia epic. The studio intended on opening the sequel during the most recent Christmas season. But, here's why it didn't: producing partner Walden Media was opening its own movie at that time, one that was being distributed by Sony (NYSE: SNE).

Continue reading Disney CEO Bob Iger offers excuses for 'Prince Caspian's' performance

Disney CEO Bob Iger offers excuses for 'Prince Caspian's' performance originally appeared on BloggingStocks on Thu, 29 May 2008 09:50:00 EST. Please see our terms for use of feeds.

Disney's (NYSE: DIS) new Chronicles of Narnia flick, Prince Caspian, opened on top of the weekend box office to an estimated $56.6 million take at domestic theaters according to Boxofficemojo.com. The media is buzzing with how awful this number is. Well, I'm not sure any of the media outlets I checked actually used the word awful, but I'm using it.

Simply put, the first Chronicles of Narnia movie grossed more than $65 million in its debut weekend, a significantly higher figure than what Caspian captured. Think about this: the first Narnia entry was released in December 2005. Considering that the first film did pretty well, one would have figured that a sequel released a couple years later would have benefited from the high-traffic pre-summer period and that the first weekend would have achieved at least a $70 million+ opening. Never happened. Instead, even though Marvel's (NYSE: MVL) Iron Man fell to number two, its estimated weekend haul of $31 million seems the bigger achievement by comparison.

So, who's to blame here, if anyone? Should Disney CEO Bob Iger be apologizing to shareholders? Maybe a small apology might be in order. I mean, did any of you out there feel the energy of the marketing campaign behind Caspian? I didn't. Once the early Iron Man buzz left the building, Disney should have rushed in to capitalize on the minds of moviegoers who were now waiting for the next big blockbuster coming down the pike; let's face it, during the summer box-office period, that's what we're programmed to do. Even now, I'm looking forward to the business waiting to be done by Viacom's (NYSE: VIA) Indiana Jones and the Kingdom of the Crystal Skull. Disney doesn't have much of a chance to turn Caspian into a super blockbuster if Jones is the hit I think it's going to be. The competition will simply be too much.

Continue reading Is Disney's 'Narnia' fantasy dead?

Is Disney's 'Narnia' fantasy dead? originally appeared on BloggingStocks on Mon, 19 May 2008 09:35:00 EST. Please see our terms for use of feeds.