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Indie103 posts

Radio station goes off the air to avoid playing Britney

Posted Jan 15th 2009 5:35PM by Zac Bissonnette (RSS feed)
Filed under: Marketing and Advertising

FM radio is struggling to compete with higher-tech options amid a downturn in advertising, and Los Angeles station Indie 103.1 has thrown in the towel. The station unexpectedly went off the air forever at 10AM PT today, and left this note on its official website:

Indie 103.1 will cease broadcasting over this frequency effective immediately. Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge. Due to these challenges, Indie 103.1 was recently faced with only one option - to play the corporate radio game.

Indie 103 will now broadcast only online. PerezHilton commented that "It's a sad day for good music in L.A."

Personally I don't see why it's worth throwing down the gauntlet over Britney Spears. Actually her new single "Circus" is pretty good. But you have to admire the station for bowing out of the competition rather than abandoning its principles.