Investors with a penchant for international stocks would do well to read "Emerging Giants: Building World-Class Companies in Developing Countries" by Tarun Khanna and Krishna G. Palepu in Harvard Business Review, October 2006.
The authors studied 134 companies in 10 emerging markets to see which of these companies qualified as "emerging giants," and to see if there were common strategies in the movement from local to global player. The authors segment the market in developing countries into 4 components:
Global Tier is dominated by multinational, deep-pocketed Western companies. This segment forms the top of the market pyramid. Customers in this segment are willing to pay a premium for the same quality products that are available in developed markets. Emerging giants cannot hope to compete against the multinationals.
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