How many phone numbers do you have? Too many? A rumor currently circulating has Google Inc. (NASDAQ: GOOG) shopping for an e-company, GrandCentral, that can help you with that problem.

GrandCentral is a very cool, free service, accessed via the internet, that provides you one phone number that consolidates all of your phone numbers and routes calls to the device of your choice. With this number, you can block nuisance callers, listen in on their messages as they leave them (sneaky, eh?), and receive e-mail or text message notification that you've received a message.

It can automatically route Grandma's calls to your home phone, client calls to your cell, and calls from your good-for-nothing nephew to your fax machine. It also provides a voice mail box that will store messages in perpetuity and allow you to post them to your blog. (That could provide some interesting listening.)

This app seems like a perfect fit for Google, with its cross-platform features. As a one-stop shop for telecommunications, it would integrate beautifully into Gmail and Google's version of Instant Messenger. And since the company has been cruising Silicon Valley looking for investors, the time seems ripe for such a deal.

If you are interested in signing up for a GrandCentral account, you might want to run the available numbers through Phonespell to find one that produces an easily-remembered word or word combination.

One of my closest friends, Liz, is a speech pathologist for young children and doesn't have much need for computers. I've taught her all about iTunes, wireless networks, and CD burning, but several months ago she introduced me to Skype. Her husband's sister and brother-in-law currently live and work in Tokyo, so the Internet telephony feature has been a lifesaver. They can remain in close contract, even with the 12-hour time difference, and it's free of charge. Plus, there's a visual element unavailable over traditional telecom wires.

Earlier today, Melly Alazraki reported that online auctioneer eBay Inc. (NASDAQ: EBAY), the parent of Skype, has released a new version that incorporates the PayPal online payment feature. Skype users will now be able to transfer money back and forth using PayPal accounts, but this is only the tip of the iceberg. EBAY officials are planning on blending the two services more down the line; a spokesperson noted that "We hope that adding this capability will result in a better, more enriching experience for both Skype and PayPal users, which is crucial to extending our leadership positions in the communications and payments markets." This new feature will make it easier for my friend's sister-in-law to contribute money to her nieces' college funds (did I mention Liz is the mother of triplet girls? No wonder they don't have time to fiddle around with iTunes).

EBAY shares are fractionally higher in early trading and continue to fight toward the $35 level. This is the location of the stock's 20-month moving average and is also home to hefty out-of-the-money call open interest in the April and July options series.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.