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Even the thought is hard to believe for anyone who's been watching Apple Inc. (AAPL) over the long run. Once upon a time, the company was presumed dead, while Microsoft Corporation (MSFT) continued its march to market dominance. Today, Apple's $180 billion market value is evidence of a new era. Though it's still behind Microsoft's $250 billion, the company's rapid ascent and substantial market presence make at least speculation of catching up to the Redmond giant worth a few minutes of thought.
Microsoft is currently the most valuable technology company in the world, according to a Reuters report. Even Google, Inc (GOOG), with its astounding brand recognition and position as gateway to the internet, is worth "only" $136 billion. Apple, which was once considered a computer company that sold into education and appealed to some graphics geeks, has reasserted itself as a major global presence.
Apple's iTV was the big new product announcement that came out not too long ago and created a lot of excitement. However the product will not actually be shipping until the first quarter of 2007, despite being announced in September 2006. That's a long wait for shipping. A lot of people were puzzled, as Apple usually does not like to pre-announce its product road map.
Part of Apple's initial roll out of iTunes Music Store to the US was the Pepsi promotion wherein bottlecaps contained songs for free iTunes songs. It was heavily promoted by both companies and increased a general awareness of the existence of the iTunes/iPod combo and the ability to purchase digital music. It is arguable the promotion helped boost iTunes Music Store to where it is today, the leader of legally downloaded digital music.
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