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Spokesperson fiasco #20: James Garner, still alive, skipped beef for the cardiac unit

This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.

A lot of people, including me, thought that actor James Garner gave up the ghost some time ago. Doing the "Rockford Files" TV series must have taken a lot out of him. Then there were all those times he was shot playing Western gambler "Maverick." He was so good at it, he even got a role in the movie version.

Garner's one Oscar nomination was for "Murphy's Romance," in which he played an old man chasing a younger woman, a role for which he seemed particularly well suited.

In April 1988, Garner underwent quadruple by-pass surgery.That worked out OK for him, but he happened to be at that time a spokesman for The Beef Industry Council of the Meat Board and the Cattlemen's Beef Board. Fatty meat was being blamed for a great deal of the cholesterol that was clogging arteries and leading to heart attacks. Garner was not considered much of an effective front man for red meat once the news about his health got out.

Ironic as it may seem, lean meat is now recommended as the protein portion of many diets. Maybe the beef people could bring him back to talk about that.

Read the entire series

Douglas A. McIntyre is an editor at 24/7 Wall St.

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Where's Gordon Gekko gone? Best Wall Street movies

All the drama on Wall Street these days -- from the credit crunch to the housing slump, everything from runs on the bank to rogue traders -- had the Hollywood Reporter wondering recently why Hollywood isn't cashing in on the fun. Given how well most of the serious Iraq War/War on Terror movies have done lately, perhaps moviemakers will be searching for greener pastures. Heck, Gordon Gekko is scheduled to make a reappearance next year in a Wall Street sequel tentatively called Money Never Sleeps.

Until then, with a little help from the Internet Movie Database, here is a list of some of Hollywood's best takes on Wall Street so far.

  • American Psycho (2000). Christian Bale stars as a soulless investment banker with a taste for violence and kinky sex. Based on the bestselling book by Bret Easton Ellis.
  • The Bank (2001). This award-winning Australian film is set in a corrupt corporate bank, and like Pi features a maverick mathematician who may have found a way to accurately predict stock market fluctuations. Stars Anthony LaPaglia.
  • Barbarians at the Gate (1993). This Emmy-winning made-for-television movie is based on the leveraged buyout of RJR Nabisco in the 1980s. James Garner won a Golden Globe for his portrayal of the company's CEO.
  • Boiler Room (2000). A college dropout joins a small brokerage house and discovers that his new career isn't all it's cracked up to be. This film has been compared to both Wall Street and Glengarry Glen Ross. Stars Giovanni Ribisi and Ben Affleck.

Continue reading Where's Gordon Gekko gone? Best Wall Street movies

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Last updated: February 12, 2012: 12:11 AM

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