Back in March, I read and raved about James Scurlock's book Maxed Out, which was written based on the upcoming documentary of the same name. I then promptly forgot about the movie and just got around to watching it now. So here is my much-belated review of Maxed Out, a movie that every American who wants to understand the subprime and consumer credit industry absolutely must watch.

Scurlock looks at the issue of maxed out Americans on the brink of bankruptcy with a mix of compassion and tough love. Interviews with the owner of a pawn shop show the conspicuous consumption that has been a major contributor the current mess. Dave Ramsey offers advice on a tough, rugged-individualist way to turn your life around: Cut up your credit cards, live like a pauper, and get yourself out of debt.

But there's another side to the story and Maxed Out tells it well: the credit card companies that shamelessly exploit college students and even the mentally disabled, and bankruptcy reform bill written by the credit card industry.

Maxed Out could well be called the movie the consumer credit industry doesn't want you to see, and that's all the reason you need to see it.

American Express is changing its ad campaign. The new catchphrase: "Are you a cardmember?" American Express will be spending four to five hundred million dollars on the campaign, which gives you some idea of how much money these guys are making. My favorite quote from the New York Times article about the change: Mr. Hayes said that the "My life" campaign "has done a great job redefining the notion of membership" as well as reminding consumers that "American Express is a company, not just about transactions, but about relationships."

Ohh ... So credit card companies are about relationships! Well, according to Indianapolis Mental Health counselor Dawn Kozarian, financial problems cause more divorces than adultery. And in his book Maxed Out, James Scurlock tells the story of a young man who killed his entire family as a result of stress over credit card problems. So I guess that credit cards really might involve relationships in that sense. But I somehow doubt that's what Mr. Hayes was talking about. Perhaps he was referring to the relationship between the credit card company (and its bill collectors) and the consumer, in which case Scurlock could also tell you a story about a young lady who committed suicide after receiving months of harassing and threatening phone calls from a collection agency. But I don't think that's what Mr. Hayes means either.

I'm going to be really disappointed if there isn't a massive amount of outrage in response to this. According to a piece in Thursday's New York Times, students calling the financial aid office at some colleges may, unbeknownst to them, actually end up speaking with a representative from a student lending corporation. Their calls are automatically routed and answered as though they had reached the college's office. But they haven't. This is how a representative from Texas Tech, which engages in this practice, responded to questions:

Becky Wilson, director of financial aid at Texas Tech, defended the practice of routing student financial aid questions to Nelnet and said that the university was "trying to make the aid process as seamless as possible for students" so they do not have to deal with multiple people. She said that if call center workers identified themselves as Nelnet employees it would cause confusion ...

Great. And I suppose that disgraced Merrill Lynch analyst Henry Blodget's practice of giving stock recommendations based on the encouragement (read: bonuses) provided by the company's investment banking arm made the process "seamless."

But New York Attorney General Andrew Cuomo sees through this. He said the call centers pose "an inherent conflict of interest" because "a self-interested lender is providing what is purported to be unbiased advice."

That's exactly the point. I'm certainly not saying that there is anything bad going on. I would never accuse banks or other companies in the financial services industry of not acting in their customers' best interests (although James Scurlock certainly would, and does, in his amazing book Maxed Out). But just as the not-necessarily corrupt relationship between investment banks and research analysts provides ample opportunity for unscrupulous conduct, it seems likely that this system of colleges forwarding calls to loan providers does as well.