Did you think Mel Gibson had a chance this past weekend? Probably not. By now, we're all used to seeing News Corp.s (NWS) Avatar take the top spot. And for those keeping score, this is the seventh victory in a row for James Cameron (who, by the way, may offer lessons for entrepreneurs, according to Tom Taulli).

According to early estimates from Box Office Mojo, Avatar made another $30 million at domestic theaters over the past three days. At the time of this writing, the worldwide gross was just under $2 billion (it will definitely go over $2 billion, don't worry). Time Warner's (TWX) Edge of Darkness, starring the aforementioned Gibson, wasn't even close to a challenge for the 3-D aliens. Give it some credit, though: It came in second with $17 million.

News Corp.'s (NWS) Avatar is exploding like a blinding supernova at the box office. Although I have no interest in seeing it, I undoubtedly must be one of the only people on the planet who lacks the need to become immersed in the 3-D adventure. According to early estimates at Box Office Mojo, James Cameron's "titanic" cinematic beast scored another $68 million at domestic theaters over the New Year's weekend. Total so far: better than $350 million.

Time Warner's (TWX) take on a famous literary detective had to settle for second place yet again. Sherlock Holmes pulled in $38 million. Coming in third was the Alvin and the Chipmunks sequel, also released by News Corp. Indeed, there's no shortage of excitement at the multiplex.

Shareholders of News Corp. (NWS) are probably happy this Monday as two of the company's films -- Avatar and Alvin and the Chipmunks: The Squeakquel -- did very well over the three-day holiday weekend.

James Cameron's Avatar topped the charts at domestic theaters, pulling in an estimated $75 million, according to Box Office Mojo. If the project can continue to attract moviegoers in large droves, as well as propagate a lot of repeat business, then it should break even before it hits other distribution channels.

It was the weekend that everyone was waiting for. The debut of James Cameron's Avatar was an event approaching mythic dimension: Don't tell me you didn't know it was coming, because I wouldn't believe you for a nanosecond. The hype was out there, and it became a self-replicating, viral zeitgeist able to cross multiple mediums with ease. Its marketing message dominated the collective cinematic discussion, and even though it didn't possess the brand access of Time Warner's (TWX) The Lord of the Rings trilogy.

Which is why I found the domestic opening of the project quite puzzling. I thought Avatar, distributed by News Corp. (NWS), was worth a heck of a lot more than $77 million, which is what the film grossed, according to Box Office Mojo.

General Electric's (NYSE: GE) Universal Pictures asset received some good news the other day -- 75% of the studio's movie projects for the next few years will be funded, in part, by a financing entity known as Relativity Capital. According to The Hollywood Reporter, the deal calls for Relativity to help cover production costs, but not marketing programs; it could see about $500 million spread out over as many as 45 movies. Also, this is being described as a bona fide partnership -- not only will Relativity share in profits generated by ancillary channels, such as home video and television sales, but it will also have the power to co-greenlight a project, and it will be able to review the talent and budget attached to each project.

Financing by hedge funds and private equity is certainly not new in Hollywood; it's been around for a long time. So has the practice of selling off international rights and partnerships between studio competitors. Remember James Cameron's Titanic? It took the studio segments of both Viacom (NYSE: VIA) and News Corp. (NYSE: NWS) to shoulder that costly celluloid endeavor. But, although I recognize that filmmaking is extremely risky, and that a flop is very much in the cards whether or not big stars are in a film, I also have to wonder if it might be better for studios to simply lessen their risk by making much cheaper movies and foregoing the distribution of risk. What's my beef with distribution of risk? Well, I'm not the first to say this, and it's pretty obvious at any rate: hedge your bet, and you also limit your upside score in terms of a windfall.

In April 1912, the RMS Titanic, a luxury passenger liner billed as unsinkable, took its maiden voyage and was felled by an iceberg. Lifeboats were scarce, and more than 1,500 passengers perished in the icy seas of the North Atlantic. The tragic irony of the surrounding circumstances are fit for a movie ... but we'll get to that later.

A Christie's auction in New York City last week featured memorabilia from the ill-fated voyage, including a lengthy handwritten description of the ordeal, penned by a 16-year-old survivor. The account, which mentions witnessing the "most terrible shrieks and groans from the helpless and doomed" from her perch in a lifeboat, attracted $16,800. The auction featured 18 lots in total, including telegrams, letters, and deck logs. In all, the products fetched $193,140. An original list of the first-class passengers aboard the ship fetched $48,000, surpassing pre-sale estimates.

Sunday night, flipping through cable stations, I came across James Cameron's epic blockbuster tribute to the sunken ship, which was released by News Corp.'s (NYSE: NWS) 20th Century Fox and Viacom's (NYSE: VIA) Paramount Pictures almost 10 years ago. It remains the highest-grossing film of all time, with worldwide box office receipts of over $1.8 billion.

I'll admit, with mild sheepishness, that I was among the throng of Titanic devotees that took multiple trips to the theater (my count was five) to follow the story of Jack and Rose. While it's a rare moment that I pull out my DVD to spend more than 3 hours in anticipation of a teary finale, it's still a good movie, made great through the performances of Leonardo DiCaprio and Kate Winslet before they were superstars.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

Remember when James Cameron directed the Terminator movies and he was unequivocally regarded as awesome? Then he made this little period piece about some boat sinking, proclaimed himself "King of the World," which was perceived as arrogant but was really just a quote, traded in wives, and was never really heard from for nearly a decade.

So what's the best way to move back into the limelight? Find Jesus. And not in the same way that Stephen Baldwin has. The Oscar-winning filmmaker said yesterday that a group of stone boxes, originally discovered two decades ago within a hillside tomb in Jerusalem, once held the remains of Jesus Christ and Mary Magdalene.