Bloomberg News reports that Lehman Brothers Holdings (NYSE: LEH) wants to sell $4 billion in equity. But it already raised $6 billion so why does it need more? It should be no surprise -- but thanks to a chorus of statements by financial leaders that "the worst is over" -- including Lehman's CEO Richard Fuld, Jamie Dimon, Hank Paulson, and Barton Biggs some are surprised that there are still problems.

Since the crisis began -- last August when the Fed began cutting rates from 5.25% to 2% -- banks have been trying to reduce their ratio of debt to equity below the hugely risky 32:1. But it's hard when they hold $500 billion worth of Level 3 assets -- which don't trade and therefore have no objectively set market value. To maintain or improve their capital ratios, banks have been writing down the value of the securities on their books -- $276 billion worth so far -- and simultaneously raising capital. Citigroup (NYSE: C) has raised the most -- $44 billion.

S&P downgraded Lehman, Morgan Stanley (NYSE: MS) and Merrill Lynch (NYSE: MER) saying they may disclose more write-downs for devalued assets. And hedge fund manager David Einhorn -- who's short Lehman -- got into a verbal debate with Lehman CFO Erin Callan arguing that Lehman had failed to disclose $6 billion worth of such Level 3 assets -- known as Collateralized Debt Obligations (CDOs) and it needed to raise capital. Today's announcement suggests that Einhorn was right.

Just because executives act like cheerleaders, it doesn't mean investors should take them at their word.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He owns Citigroup shares and has no financial interest in the other securities mentioned

JP Morgan (NYSE: JPM)'s CEO Jamie Dimon recently stated that the recession in the American economy is "just starting."

As if to confirm Dimon's pessimistic view, the news is that JP Morgan will soon fire 4,000 employees, according to a Bloomberg report. The layoffs are being driven by two major factors: the "slowing environment" (try 'snowballing recession') and the sudden acquisition of 14,000 Bear Stearns (NYSE: BSC) employees.

Amazingly, Dimon reports that JP Morgan had found positions for 6,000 of the Bear employees. That seems like an awful lot of people to take on during a slowdown, but Dimon stated that Morgan was keeping only the very best Bear people and hoping to take on some of the firm's business as well.

Unfortunately for (some of) the people at JP Morgan, about 2,000 of the layoffs at JPM will be of Morgan people who are being replaced by Bear people. The other 2,000 will be Morgan employees who won't be able to blame Bear for their problems. (I'm not sure which is worse.)

Dimon did offer two bits of more optimistic news. He said that the integration of bear Stearns and Morgan is going smoothly -- although it's hard to know how much you can trust that statement, since what else is he going to say about that? And he said that in his view, the credit crunch is 75% over.

So that may offer a hint of brighter days ahead -- for his bank at least. For the broader economy, though, it still looks like dark days ahead.

Last weekend JPMorgan Chase & Co. (NYSE: JPM) struck a deal to acquire -- or steal -- The Bear Stearns Companies (NYSE: BSC) for $2 a share (or $236 million) with the help of $30 billion in Fed financing. For the first time in my life, I was amazed to read in the New York Times that JPMorgan is now negotiating to raise its bid to $10 a share -- or $1.2 billion.

Why is this happening? Because some big shareholders plan to fight the deal. A third of Bear Stearns is owned by employees and British billionaire financier Joe Lewis, the firm's largest shareholder, who had invested $1.26 billion in Bear over the last year at an average price of about $104. JPMorgan needs 51% shareholder approval for the deal to go through. Last night, Bear's board was negotiating to sell JPMorgan 39.5% of the firm -- leaving it in a position to need only 10.5% of shareholder support to complete the transaction.

However, even that 39.5% deal may not go through as the Federal Reserve, which guaranteed $30 billion of Bear's most illiquid assets, is sensitive to criticism that it bailed out Bear. It's worried that allowing that deal will subject it to even more criticism. On Sunday JPMorgan was negotiating with the Fed to take some of the heat off the Fed by assuming at least the first $1 billion in losses on Bear assets before the $30 billion kicks in.

Today's breakingviews praises the idea about which I posted last week: a merger between Citigroup Inc. (NYSE: C) and JPMorgan Chase (NYSE: JPM). (DealBook has also picked this up.) I thought such a merger would be a good way to get JPMorgan CEO, Jamie Dimon, into Citigroup's CEO slot.

Here was my rationale: "Dimon -- who was Citi ex-CEO Sandy Weill's right hand man until Weill fired him for not giving his daughter a good enough job -- would probably enjoy running a combined Citi-JPMorgan Chase. After all, after he left Citi, he took over Bank One, which merged with JPMorgan Chase. And then Dimon took over from its former CEO, Bill Harrison. But a Citi-JPMorgan Chase combination could land Dimon in Sandy Weill's old slot once such a deal closed."

Breakingviews said: "J.P. Morgan boss Jamie Dimon is the top pick of many investors to succeed Mr. Prince. Not only did Mr. Dimon spend more than a decade carrying Sandy Weill's bags on the shopping spree that built Citigroup, he also has made the financial-supermarket model work for his current investors. Citi shares are down 31% in the past four years; J.P. Morgan shares are up 24%."

Jamie Dimon, JPMorgan Chase's (NYSE: JPM) CEO, would be a great replacement for Citigroup Inc.'s (NYSE: C) recently retired CEO Chuck Prince. The only problem is that Dimon already has a job.

But Dimon -- who was Citi ex-CEO Sandy Weill's right hand man until Weill fired him for not giving his daughter a good enough job -- would probably enjoy running a combined Citi-JPMorgan Chase. After all, after he left Citi, he took over Bank One which merged with JPMorgan Chase. And then Dimon took over from its former CEO, Bill Harrison. But a Citi-JPMorgan Chase combination could land Dimon in Sandy Weill's old slot once such a deal closed.

Such a merger would probably be couched as a merger of equals. JPMorgan Chase's market capitalization of $140 billion is currently less than Citi's ($160 billion). But at the rate Citi is falling, that valuation gap probably won't last long. Then there's the little matter of the deposit cap -- no bank can control more than 10% of U.S. deposits. With combined deposits of $1.5 trillion -- which includes Citi's international deposits -- the combined banks would probably control more than 10% of the U.S.'s $7.5 trillion (as of January 2007) in deposits.

So the merged companies would need to divest some branches if they wanted the deal to go through and Dimon would not be able to take over officially until after the merger closed. But these seem like small prices to pay to get a good CEO for Citi.

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He owns Citigroup shares and has no financial interest in JPMorgan Chase.

Panera Bread (NASDAQ: PNRA), an owner and franchisor of 1,115 bakery-cafes, is recently up $2.28 to $45.40.

• PNRA reported that third quarter revenue increased 35% to $276 million compared to the year ago period.
  
• Bear Stearns says: "Sales in line; guidance narrowed up versus consensus."
  
• PNRA overall option implied volatility of 37 is above its 26-week average of 34 according to Track Data, suggesting slightly larger price risks.

JP Morgan (NYSE: JPM), a global financial holding company, closed at $46.78.

• Bloomberg reported: "China may prevent foreign investors from taking control of domestic brokerages, a setback to Wall Street's ambitions to tap the world's fastest-growing stock market, people familiar with the planned rules said."
• JPM is expected to report EPS on 10/17.
  
• JPM October option implied volatility of 30 is above its 26-week average of 26 according to Track Data, suggesting larger risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

Whenever the market turns bearish, investors dole out severe punishments to stocks for misdemeanor violations. This would be like sending someone to Guantanamo Bay for a traffic ticket. Yesterday's hero often turns into today's goat on Wall Street. The trick is figuring out which stocks deserve a second chance. Here are my five choices.

• Comcast Corp. (NASDAQ: CMCSA) -- The no. 1 cable operator has made the foolish decision in the eyes of Wall Street of investing in its business. Its capital spending will be about $5.7 billion this year, which isn't surprising really since it's adding about 6,000 new workers and building a new swanky corporate headquarters in Philadelphia. Earlier this week, Comcast reported earnings that didn't blow away Wall Street expectations but they weren't to sneeze at either. The company's digital voice business is booming even though the basic video business is not.
• Exxon Mobil (NYSE: XOM) -- Yeah, the world's largest oil company's earnings didn't meet expectations. But consider that the culprit was lower-than-expected natural gas price. Even the biggest tree hugger in the world should realize that is something that even Exxon Mobil can't control. I know people often accuse the oil companies of being in cahoots with one another. Have you ever met an oil executive? These guys can't agree on lunch let alone price fixing.

JPMorgan Chase & Co. (NYSE: JPM) today reported better-than-expected second quarter results thanks to huge gains in investment banking and private equity investments.

Profit was $4.23 billion, or $1.20 per share, on revenue of $18.9 billion. The No. 2 investment bank was expected to earn $1.09 and post revenue of $17.62 billion, according to analysts surveyed by Thomson Financial. Knott Capital's Peter Schofield told Bloomberg News that, "JPMorgan is growing with deals, trading and investment banking everywhere."

Indeed, net income from investment banking was $1.18 billion, up 415 compared with the year-ago period, according to the New York-based company. Record fees helped by the surging stock market helped the business. Not surprisingly, profit fell 10% in its retail banking amid declines in regional banking and auto finance.

Though Chief Executive Jamie Dimon remains optimistic, he sounded cautionary note in the earnings press release, which helped push down the shares in pre-market trading:

Although we remain at a relatively benign point of the credit cycle, we continue to focus on being prepared for a less favorable environment. Given the diversity of our business mix, improving operating margins across our businesses and the strength of our balance sheet, the firm is well-positioned for the future.

Main market news here.

J.P. Morgan Chase & Co. (NYSE:JPM) Chief Executive Jamie Dimon would probably earn a gold medal for cost-cutting if the Olympics gave such things out. Now, investors are wondering how the high-profile Wall Street executive is going to grow JP Morgan's bottom line the old-fashioned way, organically. The Wall Street Journal (subscription required) argues in its "Heard on the Street" column that investors will be keenly interested in hearing Dimon's plans at a company meeting tomorrow.

Like the stock market, the oil market also is in decline Prices for light, sweet crude for April delivery fell $1.12 to $60.52 in electronic trading on the New York Mercantile Exchange, according to the Associated Press. Tensions between the U.S. and Iran along with lower-than-expected stockpiles will continue to bolster the market, the AP said. The New York Times points out that technological advances makes it possible for oil companies to get more oil from oil fields.

Subprime lender New Century Financial Corp. (NYSE:NEW) will need help from Wall Street firms such as Morgan Stanley (NYSE:MS) and UBS AG (NYSE:UBS), according to Bloomberg News. New Century had a $3 billion credit line wit Morgan Stanley that was supposed to expire last month and a $2 billion line with UBS that's good until September 2008, with $1.5 billion outstanding, Bloomberg said.

As expected, Great Atlantic & Pacific Tea Co. (NYSE:GAP), owner of the A&P supermarket chain, agreed to buy rival Pathmark Stores Inc. for $1.3 billion in cash, stock and debt, the Associated Press said. The merged company will own 550 stores in the New York and Philadelphia areas as well as Michigan, Maryland and Louisiana.