Can the U.S. auto sector re-claim technological supremacy in the global auto market?

True, innovation, breakthrough technology, and supremacy are not exactly words that come to mind when one currently hears the corporate names 'General Motors,' 'Ford,' and 'Chrysler.'

The auto sector as an asset, even now?

But Columbia University Prof. Jeffrey Sachs forecasts that the U.S. auto industry can return to greatness, in the nation that's championed innovation and ingenuity during the modern era -- if Congress passes a comprehensive rescue package for the Big Three, C-SPAN reported.

Sachs is doing what academics do best: looking down the field -- to what macroeconomic conditions and global commerce -- and auto demand -- will look like 5, 10, 20 years from now.

General Motors Corporation (NYSE: GM) rose 69 cents to $4.77, while Ford Motor Company (NYSE: F) added 53 cents to $3.25 per share in Monday afternoon trading. Chrysler is privately held.

This post is part of our Money Face-Offs feature. Let us know who you think comes out ahead in this head-to-head match-up, and check out our other Money Face-Off posts.

In October 2005, I went to hear Bono, the lead singer of rock band U2 and global poverty-fighter, at New York University. He wasn't there to sing, although he was met outside the door by a crowd of adoring fans. He was there to advocate for the world's poor, sick, and hungry, sharing top billing with renowned economist Jeffrey Sachs.

During his talk, Bono explained how Sachs was his mentor, teaching him about the roots of poverty in the developing world, traveling with him to Africa, and convincing him it was possible to end global poverty. But lately, he lamented, when he called Sachs, he was told, "Sorry, he's with Angelina Jolie."

That line brought down the house. At that point, film actress Jolie was just coming under Sachs' tutelage. She was an increasingly important celebrity advocate for the poor, but she had nowhere near the creds of Bono, who was that year nominated for a Nobel Peace Prize and named Time magazine's person of the year.

Fast forward two years and the picture has changed a bit. Bono is still large on the world stage as a humanitarian, social activist and rock star. But Jolie, in large part due to constant media focus on her relationship with actor Brad Pitt, has lately become a more prominent fixture in the news media.

Jolie has been a Goodwill Ambassador for the United Nations Refugee Agency since 2001, but her involvement with Pitt starting in 2005 has increased her influence. Marketers now rank her among the most influential celebrities in the world. She has been photographed repeatedly on UN missions to Africa and Asia, adopting three children from Cambodia, Ethiopia and Vietnam.