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File this one under "Get over yourself you washed up former running back."Jim Brown, a former star running back for the Cleveland Browns, is suing Sony (NYSE: SNE) and Electronic Arts (NASDAQ: ERTS) because a football player on the All-Browns team in a video game wears his number and looks like him. He's seeking an injunction and unspecified damages to punish the company for "taking a free ride on the trade value" of his name.
Oh please. Mr. Brown, no one is going to buy or not buy a video games because it contains or doesn't contain your likeness. The "trade value" of your name is precisely zero. Somewhere between starring in The Dirty Dozen, serving as an announcer for Ultimate Fighting, and numerous arrests related to assault and spousal abuse, people just kind of lost interest.
This isn't a material event for Sony or Electronic Arts, but it's an interesting tale of the long half-life of a former star's ego. It's also a great waste of the legal system's resources.
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