I'm sure you've heard about this by now. It's been all over the blogs and discussion boards. An article at The New York Times has spurned discussion over whether or not Disney's (NYSE: DIS) next Pixar film, Up, is shareholder-friendly. In other words, has it been designed so that it can make a lot of money? Or, is it instead just another self-satisfying exercise for its creators, shareholder value be damned?

Well, here's a quote that's gotten some play. Co-director of Up, Pete Docter, has stated that he doesn't really care about the money potential of a project. He said: "We make these films for ourselves. We're kind of selfish that way." Oh, gee, thanks a lot, you overpaid Pixar punk. Just out of curiosity, do you care at all about shareholders like myself who have held Disney for a really long time? Do you realize that the dividend received no raise this year?

Did anyone see this coming? Honestly, I didn't think that Time Warner's (NYSE: TWX) Four Christmases, starring Vince Vaughn and Reese Witherspoon, would be the number-one movie over the five-day Thanksgiving time period. According to preliminary data at Boxofficemojo, the holiday flick took in more than $46 million at domestic theaters for the Wednesday-through-Sunday frame. I've seen the ad campaign for Christmases, and I have no intention of taking in a screening of it. I guess it was the right product at the right time.

Summit Entertainment's Twilight came in second with $39 million. Considering how hyped up this one was, and how much of an ardent following it seems to possess, frankly, I'm surprised. Where were all the teens to push this to the top of the heap? They were certainly available to pack the theaters. And those who saw it during its debut weekend had ample opportunity to engage a repeat viewing or two. Still, at a reported budget of about $37 million, the project should be profitable for Summit Entertainment (I wish I knew how much was being spent on marketing, though). It's total take so far is approaching $120 million.

Bolt from Disney (NYSE: DIS) was third with $36 million. So far, its total gross stands at almost $67 million. I'm disappointed that the cartoon isn't closer to $100 million by now. I mean, this is the Disney brand we're talking about. Plus, Bolt could be considered a test of both John Lasseter's hit-making skill and of the value of the Pixar purchase (as I alluded to in a previous piece). I expected more from this one, and I'm sure Disney execs were counting on a higher gross by this point as well (no matter what they will say in public).

On Saturday of this past weekend, I was discussing the domestic box-office potential of Summit Entertainment's Twilight with a friend of mine (we didn't discuss the ranking potential since one didn't need to be a clairvoyant to see a first-place showing in the film's immediate future).

I initially proffered a $100 million take in terms of a prediction, but then backed down and decided that $80 million might be more like it. I wasn't sure if Twilight, even with all its hype, could possibly propel itself to a number that was recorded in three digits. Well, in an overall sense, I was completely wrong. Although the movie didn't make $100 million, I still obviously thought that it was stronger than it turned out to be.

According to published estimates from Boxofficemojo at the time of this writing (final numbers are due later), Twilight pulled in around $70 million. Don't get me wrong, that's a big take, and the movie did beat Sony's (NYSE: SNE) Quantum of Solace, which came in second. But, according to the daily estimates, the Friday-through-Sunday numbers show a decidedly negative trend.

It's interesting, too, because when I saw the $35 million Friday figure, I really thought that something higher than $70 million would be the end result. On Saturday, however, Twilight's take dropped over 40% when compared to its opening day, and on Sunday, the drop was almost 35% compared to Saturday.

Look out, DreamWorks Animation (NYSE: DWA) -- your arch enemy, Disney (NYSE: DIS), wants to be king of animation at the cinema over the next few years. Actually, I suppose other companies who produce animation, such as Time Warner (NYSE: TWX), News Corp. (NYSE: NWS), and Viacom (NYSE: VIA), should watch out as well.

According to a Disney press release, ten cartoons will be released through 2012. The lineup sounds pretty impressive. We'll be seeing the third Toy Story movie in the summer of 2010, and two years later, audiences will be revving up for a Cars sequel. During the holiday season of 2011, a Pixar fairy tale called "The Bear and the Bow" will be weaving its magic (hopefully) in the multiplexes, which is interesting, because during the summer of that same year, Pixar will be releasing something called "newt", so fans will get two Pixar properties three years from now. Other animated projects include Bolt, which will use the voice talents of John Travolta and Miley Cyrus, and The Princess and the Frog.

Whew, there was a lot of cool intellectual properties in that press release, and as a Disney shareholder, I am excited at the prospects. But this isn't just about a bunch of cartoons, my friends -- not at all. This is a huge test for Bob Iger. Was he correct in spending billions to acquire Pixar and its talent trust, specifically John Lasseter? Mr. Lasseter, the chief creative officer for both Walt Disney Animation and Pixar Animation Studios, has a lot of pressure weighing down upon his shoulders. Not sure if he would actually admit that, but he does. He's the man who's supposed to see Disney's animation assets into the future, to bring Disney's animation brand back to prominence. Many people thought that Disney was losing its way in terms of traditional animation; to add insult to injury, some were questioning whether Pixar, when it wasn't part of Disney proper, was what Disney used to be -- innovative in its creativity, obsessed with quality, and driven to provide a moving experience for animation fans whenever they sat before the silver screen.

So, we'll see whether those billions invested in the Pixar acquisition truly will reap stellar returns on invested capital. It will be the performance of the non-Pixar films that will tell the tale.

Disclosure: I own shares of Disney; positions can change at any time.