As "Spider-Man 3" breaks box office records, its studio Sony Corp. (NYSE: SNE) is about to hit milestone that's not worth celebrating.
The Japanese conglomerate may report its worst quarterly loss in four years tomorrow because of lackluster sales of the PlayStation 3, according to Bloomberg News. The company's movie division, of course, is a bright spot for Chief Executive Howard Stringer.
But before investors' spidey senses start tingling, some reality is in order.
For one thing, "Spider-Man 3" was an extremely expensive film to make. Media reports say it was the costliest film in the history of Hollywood. Radar magazine pegs the price tag at $500 million, Sony says the figure is closer to $270 million.
Everyone agrees that it rewrote the rulebook in Hollywood.
First of all, I can't believe I just typed that headline. Actually, of course I can. Keith Richards - storied guitarist, half of the venerable song-writing team that brought us "Satisfaction" and "Start Me Up," and perpetual name on the celebrity death pool lists - has admitted to 
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