With persistent rumors about top newspapers shifting toward nonprofit models, the "beg your readers for cash" plan is working for at least one smaller outlet.
A week ago, Paste, a music magazine, began asking its readers for donations. The Associated Press reports that "Editor-in-chief Josh Jackson said Thursday the suburban Atlanta-based monthly has raised $166,000 in donations. The magazine focusing on music, film and culture is struggling after a sharp decline in advertising revenue."
In an interview with Media Life, Jackson explained that the magazine has been able to drum up support by offering exclusive bonus tracks donated by artists like the Indigo Girls, Robyn Hitchcock, and The Decemberists.
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