Funny People, distributed by General Electric's (NYSE: GE) Universal Studios, was the number one film this weekend. I don't know whether or not the critics liked it but, from a financial viewpoint, it failed.

According to Boxofficemojo, People grossed $23 million as of early estimates. Cool; that's enough money to beat Time Warner's (NYSE: TWX) incredibly competitive Harry Potter and the Half-Blood Prince, which came in second with $17 million. Disney's (NYSE: DIS) G-Force is also credited with roughly $17 million, and has been given third place for now (final numbers will solidify the rankings when they are made available).

Time Warner's (NYSE: TWX) The Dark Knight will not rest. According to Boxofficemojo, the superhero flick finished in first place yet again over the weekend. It grossed an estimated $26 million at domestic theaters. Sony's (NYSE: SNE) Pineapple Express put forth a valiant effort to beat the Bat, but it came up a little short. That film came in second with roughly $22 million for the three-day weekend. It debuted on Wednesday, and its total gross to date is around $40 million. Sony was smart in opening it early so that it might gain some positive word of mouth for the weekend. Any movie going up against Dark Knight needs whatever assist it can get. Seth Rogen and Judd Apatow are becoming quite the Hollywood kings of R-rated youth-targeted comedies, and Pineapple Express will only serve to further cement their dominion in Tinsel Town.

Coming in third was The Mummy: Tomb of the Dragon Emperor, distributed by General Electric's (NYSE: GE) Universal. The fantasy flick took in $16 million and its total tally stands at $70 million. An okay performance, but nothing special. The Sisterhood of the Traveling Pants 2 from Time Warner was in fourth place with a $10.7 million take. That wasn't too good for a film that I thought had a lot of buzz, but the budget on the project isn't too steep at under $30 million, so maybe this one will do all right. Sony's Step Brothers took hold of fifth position. Disney (NYSE: DIS) continues to do horribly with its bomb Swing Vote. It dropped to ninth place.

So Time Warner's studio division will have the success of The Dark Knight to look forward to in future quarters as the movie, which now has over $440 million to its credit, progresses through home video and other ancillary channels. Disney will not have anything to look forward to from Swing Vote. And here's something else for Time Warner: Star Wars: The Clone Wars opens August 15. Time Warner will bring the cartoon to the silver screen ahead of the animated TV series that is set to debut later on. I think Clone Wars will surprise everyone by doing better than expected. The merchandise from Hasbro (NYSE: HAS) is out in the marketplace now pushing George Lucas' new chapter in his famous franchise. May the Force be with the multiplex.

Disclosure: I own Disney and GE; positions can change at any time.

The publicity machine is working overtime for General Electric Co.'s (NYSE:GE) Universal Studio's production Knocked Up.

The film, starring Katherine Heigl and Seth Rogen, opens today. As part of the fanfare, Universal has created a web site where you can create a mashup showing how the offspring of you and anyone you choose might appear.

Unfortunately, this feature doesn't work as well as one might wish. For example, check out this result, supposedly the visage of a child from a coupling of yours truly and Miss Universe Rita Mori (I can dream, can't I?) Even given that my gifts are not physical, the alien creature that resulted doesn't serve as a good advertisement for the film.

Nonetheless, early reviews for the film are good, and gives Universal hope that this summer will offer strong returns. In a couple of weeks they will premiere another potential hit, Evan Almighty, the sequel to Bruce Almighty starring Steve Carrell (of the 40-Year-Old-Virgin, another film by Knocked Up Director Judd Apatow).