JuliaBoorstin posts
FeedPosted Sep 11th 2009 3:00PM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Marketing and Advertising, Walt Disney (DIS), Viacom (VIA), Media World, Film,
Disney (NYSE:
DIS), a media business that competes with
Time Warner (NYSSE:
TWX) and
Viacom (NYSE:
VIA), is currently holding a four-day fan convention in California called the D23 Expo. According to Julia Boorstin over at
CNBC.com, you might consider it a Comic-Con-like event strictly for the Mouse. As far as I can tell, this initiative is a smart marketing move. Disney is able to promote a lot of its content in a very targeted fashion.
Of particular interest is one piece of content that was highlighted in an article at the Los Angeles Times website. Disney is making a significant bet on an upcoming cartoon called The Princess and the Frog. It won't be a flashy 3-D production. Instead, it's animated in a 2-D environment.
Continue reading Disney promotes its content with new convention
Posted Jul 1st 2009 4:20PM by Steven Mallas (RSS feed)
Filed under: Television, General Electric (GE), Walt Disney (DIS), CBS Corp 'B' (CBS), Comcast Cl'A' (CMCSA), News Corp'B' (NWS), Time Warner Cable (TWC), Media World

Julia Boorstin covered an interesting topic over at
CNBC.com the other day. The Supreme Court, by electing not to review a case involving
Cablevision (NYSE:
CVC), essentially said that cable companies such as
Comcast (NASDAQ:
CMCSA) and
Time Warner Cable (NYSE:
TWC) can pursue digital video recorder (DVR) storage on cable-system servers. By doing this, a perceived barrier to entry for subscribing to DVR has been eliminated: you don't have to deal with a clunky box. Cable should theoretically see an increase in customers who adopt DVR technology if remote storage is exploited.
Well, as Boorstin rightly points out, CBS (NYSE: CBS), Disney's (NYSE: DIS) ABC, General Electric's (NYSE: GE) NBC, and News Corp.'s (NASDAQ: NWS) Fox do need to worry. These DVR technologies basically translate to a drop in the economic value of advertising. Let's face it: who watches commercials when they don't have to?
Continue reading DVR and content companies: What should the broadcasters do?
Posted Mar 31st 2009 12:10AM by Steven Mallas (RSS feed)
Filed under: Internet, Google (GOOG), General Electric (GE), Walt Disney (DIS), Viacom (VIA), News Corp'B' (NWS), Media World
It's all over the news. Media conglomerate Disney (NYSE: DIS) and Google's (NASDAQ: GOOG) YouTube have entered into a deal for the former to supply content to the latter. Not for free, of course. There will be an ad-revenue-sharing model in place. The transaction calls for short-form content at first. This will be derived from ABC and ESPN properties. I assume that, if the short-form stuff works, then long-form stuff will follow pretty soon.
According to Julia Boorstin at CNBC, Disney will have full authority over the ad sales. That's good for shareholders of Disney. But YouTube wins a lot here, too. Google paid quite a bit of money to acquire the platform, and so far, monetization of the user-generated model has not been going smoothly.
YouTube needs to sign deals like these to legitimize its presence. It doesn't want to be known simply as the Cyberland of Copyright Infringement, a wicked, evil digital kingdom where content is stolen, used, and abused. That's how Viacom (NYSE: VIA) sees the site. It has engaged litigation against the company.
Continue reading YouTube traps the Mouse -- who benefits the most?